Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extend do you agree or disagree?

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Nowadays, advertisement plays a vital role in
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the
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arketing of products and services. It is argued that despite the actual needs of the society,
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aximum sale of popular consumer goods depends upon the power of advertising in which they are sold.
This
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essay will argue why advertising is entirely necessary
inspite
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in spite
of those essential human needs.
First
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of all, it is generally believed that in today's modernization, people's taste and preferences are changing day by day which forces them to buy products and services in accordance with the fashion.
In other words
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, the various thoughts like "what will be other's view?" are generally influenced by social
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media
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medias
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media
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that promotes advertising. One clear example is
facebook
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Facebook
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where almost 80% of
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the
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opulation is totally engaged for enhancing and presenting their daily activities. In my experience, people
tends
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tend
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to prefer more popular products by which they believe to increase their self-esteem.
Therefore
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, advertisement is assumed as one of the powerful tools in marketing.
Secondly
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, another very convincing argument in favour of advertising is the majority of
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the
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ser who
pay
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pays
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for famous items
instead
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of basic needs.
This
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is to say that marketers display their goods in
such
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a way that attracts the eye-sights of the customer.
As a result
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, consumer's willingness toward's the products significantly rises that ends up only through
through
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apply
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their purchase.
This
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is clearly shown by the fact that the more popular products the more sales which was revealed by Tribhuwan University. I know from the experience of surfing and analyzing different online shopping websites.
Consequently
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, it results in high sales. Taking everything into consideration, it is clear that these are the ingoing facts of
the
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modern society.
Therefore
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, I strongly believe that despite
of
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purchasing basic needs product, people are more focused on popular goods because of attractiveness that
change
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changes
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its
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their
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preferences.
Submitted by Aashish Karki on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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