Many museums and historical sites are mainly visited by tourist and not local people. Why is this case? What can be done to attract more local people?

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It is not unusual to notice more tourists at museums and heritage sites than local people.
This
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could be due to lack of awareness by locals, especially younger generations, about those sites whereas genuinely interested foreign visitors would do some research and
visit
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those sites in numbers. I believe running advertising campaigns to attract the local community will be a good solution in order to have more local presence in historical sites and museums. There is a significant segment of tourists and researchers, who travel across the globe visiting places with archaeological importance and who have
t
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a
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rue appreciation for
such
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places. They spend time visiting
such
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places as a hobby and usually make similar trips number of times, sometimes within a single year even.
Furthermore
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, any tourists who
visit
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a location or a country, usually get guided to
visit
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places with historical value
in addition
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to other local attractions. As an example tourists who
visit
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Sri Lanka usually pay visits to ancient kingdoms located in places
such
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as Anuradhapura, Polonnaruwa and Kandy. Comparatively
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,
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local communities usually tend to
visit
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places that provide more relaxation or leisure which makes them less common in sites with historical values. Relevant government authorities should take measures to promote these sites through local advertising campaigns and embedding related content in educational programs. As an example when Sri Lankan school curriculum had History as a subject there were trips organised by schools and local communities to expose kids to places with archaeological importance and museums. While they are genuine reasons to have more tourists in museums and historical places, in the past governments
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have executed successful initiatives to attract more local people to those sites. They should continue to explore
such
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avenues as it could provide great social benefits to
l
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the
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ocal community.
Submitted by rasika.iddamalgoda on

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