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Some feel that the effects of advertising are positive for individuals and businesses, while others think they are negative. Discuss both sides and give your own opinion.

#feel #effects #individuals #businesses
It is argued by some that advertising has positive impacts on
individuals
 and
businesses
, whereas others think the opposite.
Although
 the latter view can be true to some extent, in my opinion, the former view seems to be more reasonable. On the one hand, advertising is believed to leave several detrimental implications for consumers and companies due to some reasons. In terms of
individuals
, people nowadays get overwhelmed when having too much exposure to an increasing number of
advertisements
 on
their
Change the word
a
show examples
 daily basis. As a consequence, consumers are likely to be lured by the power of marketing techniques and make impulsive purchases which can be a waste of money.
In addition
,
businesses
 are put under financial burdens when they have to allocate a huge amount of money for promotional campaigns
besides
 covering the running costs.
In other words
, spending on
advertisements
 will be unavoidable if companies want to publicize their brands, leading to some financial constraints in case of unsuccessful advertising strategies.
On the other hand
, I hold a firm belief that advertising can be considered as positive since it brings about numerous benefits to
individuals
 and enterprises.
First
 of all, it is undeniable that customers can have better shopping experiences thanks to
advertisements
. To be more specific, advertising can be deemed an effective form of commercial communication which demonstrates key features of a product, so consumers can be better informed and make wiser purchasing decisions.
Secondly
, regarding the beneficial impacts on
businesses
, I believe that advertising helps companies survive and develop in a competitive market. Through
advertisements
, famous brands can enhance their company’s image, contributing to attracting new potential customers and increasing sales. In conclusion,
although
 I accept that advertising can have some severe effects, I still strongly support the view that it benefits
individuals
 and
businesses
 in many ways.
Submitted by Uyen Dinh on

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • advertising
  • positive effects
  • negative effects
  • individuals
  • businesses
  • awareness
  • information
  • entertainment
  • discounts
  • promotions
  • job opportunities
  • increased sales
  • profits
  • brand visibility
  • recognition
  • competitive advantage
  • product diversification
  • service diversification
  • influence
  • consumer behavior
  • unrealistic standards
  • beauty
  • invasion of privacy
  • financial pressure
  • high costs
  • misleading practices
  • deceptive practices
  • negative publicity
  • reputation damage
  • increased competition
  • balancing
  • ethical advertising
  • responsible advertising
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