Some feel that the effects of advertising are positive for individuals and businesses, while others think they are negative. Discuss both sides and give your own opinion.

Advertising has always been a controversial topic as there are different impacts on both companies and
customers
. In my opinion, it benefits businesses by gaining more sales but negatively affect buyers. Advertising became popular when TV was a favourite entertainment media. Many businesses took advantages of TV ads to expose their products to the average
customers
,
thus
the tactic successfully increased their sales and reputation. Recently, adverts are developed to target specific
customers
thanks to the Internet, which make them even more effective because there will be a higher chance that they can capture the
people
who may interest in advertised products. For companies, spending on marketing especially advertising is a must if they want to attract more
customers
.
However
, advertising opponents point out many downsides, which impacts the individual.
First
, it changes buyer behaviours because
people
may grow a desire for things that they may not need.
For example
,
instead
of spending for their basic needs, many eager to buy fancy things to satisfy themselves.
Secondly
, due to mass production, product prices drop significantly. With the power of marketing, many
people
are persuaded to buy them. In fact, there is a significant amount of
people
who live paycheque by paycheque because they want to buy everything that they like.
Finally
, a long-term effect of
this
buying habit may terribly impacts on the environment since more material are used to produce but the age of usage is low. To conclude, I believe advertising brings many advantages for businesses while it causes some serious issues for the society because it affects individual behaviours.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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