Some feel that the effects of advertising are positive for individuals and businesses, while others think they are negative. Discuss both sides and give your own opinion.

In
this
evolving economy, entrepreneurs are always trying to keep up in competition, and mostly to achieve that goal they use advertisement often. Some people are speculating that advertising can benefit
business
, whilst others believe that it can have a diverse effect on an individual or
business
. I agree with that advertising helps an individual and
business
success. Effects of adverting on
business
is believed to most effective to make
business
prosperous when a
business
or product is presented through advertisement.
Moreover
, due to the massive availability of digital media to both
consumer
and producer, it becomes easier to present product worldwide and that can attract a wide range of customer.
For example
, when we opened an Indian restaurant in a local area where we knew that there many Indians who would visit us regularly, but when we started advertising our store, we started to see people with different nation and culture in our Indian cuisine.
However
, there are some theories that advertising has a negative effect on
business
. Tv commercials and poster are sometimes too small to deliver the correct message to the
consumer
. When our
business
is advertised on Tv or poster, and if it is not correctly done
then
the
consumer
will not understand the message that a
business
individual is trying to put out. If the advertising is done correctly by directing the
consumer
to the right place to find out about
business
or product.
For instance
, advertise website
instead
of the whole message which will direct a
consumer
to the website which has details related to
business
and products. In my opinion,
business
publicity is an effective way to make a successful
business
Submitted by raj301296 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • advertising
  • positive effects
  • negative effects
  • individuals
  • businesses
  • awareness
  • information
  • entertainment
  • discounts
  • promotions
  • job opportunities
  • increased sales
  • profits
  • brand visibility
  • recognition
  • competitive advantage
  • product diversification
  • service diversification
  • influence
  • consumer behavior
  • unrealistic standards
  • beauty
  • invasion of privacy
  • financial pressure
  • high costs
  • misleading practices
  • deceptive practices
  • negative publicity
  • reputation damage
  • increased competition
  • balancing
  • ethical advertising
  • responsible advertising
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