Some people believe that the higher a product is priced, the more likely it is that people will want to buy it. To what extent does price influence potential buyers? What other factors influence people to buy a ptoduct?

It is argued that a high

price

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makes the

product

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more attractive

for

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to

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the

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apply

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costumers

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customers

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. I am entirely sure that the high number on the

price

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tag enhances noticeably the eagerness of the consumer to purchase the item. Another factor encouraging people to buy the

product

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may

comprise

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be

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a big discount.

To begin

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with, at first glance, the

price

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unconsciously gives the consumers information about the quality of the

product

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and the image of the company. The higher

is

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apply

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the value, the more reputable and popular is the brand, and

therefore

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, the item is more desirable.

For example

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, in one of the jewellery shops in Paris, some cheap

earings

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earrings

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were not being sold.

Hence

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, the manager tripled their

price

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and within two days the majority of the

earings

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earnings

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found their owners.

Secondly

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, another strong marketing tool represents discounts. The opportunity to acquire a valuable

product

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with its half-

price

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leads

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apply

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the

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apply

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individuals to buy more and more clothes or gadgets regardless of their necessity. The reason for

such

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behaviour is probably the unconscious

willing

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willingness

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to save money.

However

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, it is having the opposite effect and contributes to more expenditures. All business companies are aware of

this

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psychological aspect and successfully use it to make more profits.

For instance

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, more than 40% of the annual income of the company “Adidas” comprises the purchases realised during the seasonal discounts. In conclusion,bracketologists possess numerous methods to impact positively the decision of the consumer. One of them is the high

price

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of the

product

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, and the second is the attractive discounts.