Today, the sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

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Presently, the demand for popular products by customers is a result of the effect of very good advertising rather than for the actual needs of the commodities. I totally disagree with
this
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because if a product does not solve a particular problem it will not be patronized. For a product to be sold, it proffers a solution to an issue. Customers buy an
item
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because of its uselessness, particularly, based on the claim of the product.
In addition
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, a buyer cannot purchase goods if he or she does not see the need for them.
Thus
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, whoever is patronizing an
item
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does so because he or she desires to solve a pressing need.
For example
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, skincare products are bought by the users due to their want to look attractive. They see the importance because it sold on the grounds that it will help them look attractive and feel young.
Therefore
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, what makes one of two commodities stand out is how well the marketer advertises it and
this
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is where advertising comes in. The sales of merchandise skyrocket depending on how well the attention of the purchasers are brought to it. Clearly, the market value of a consumer good would only increase if the launch of the
item
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is made popular.
For instance
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, buyers buy an
item
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if it is made known. They get to know about it by watching or hearing of the benefits through any platform,
such
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as on the television or through social media.
Consequently
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, reduced market demand is a result of its lack of popularity and the unawareness of its availability. To summarize, items go on sales because it makes claims that it is useful,
however
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, the demand for it depends on the level of awareness among the people.
Submitted by cynthia.chiamaka135 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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