Some companies sponsor sports as a way to advertise themselves. Some people think it is good, while others think there are disadvantages to this. Discuss both sides and give your opinion.

A significant number of corporate enterprises use sponsorship of sporting

events

as an advertising tool for themselves. Certain people believe that

such

activities bring an overall positive outcome in the form of economic growth and

healthier

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a healthier

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community, while others view it to be a source of the widening wealth gap and reduced charity. On one hand, an increased advertising investment of organizations in

sports

results in the improvement of

sports

industry infrastructure, which creates several employment opportunities and eventually results in the growth of the economy. The countries

such

as

UK

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the UK

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, USA and Australia that have

large

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a large

the large

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number of companies

which

Correct pronoun usage

that

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actively sponsor

sports

events

, have

notably

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a notably

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lower unemployment percentage as compared to countries where

this

industry is not financially active.

Additionally

, the health benefits for a nation

of

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with

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an improved

sports

culture cannot be ignored. These sponsorships provide the community with facilities,

such

as stadiums, courts and

sports

equipment, which encourages youngsters to play competitive

sports

and strengthen their mind and body.

On the other hand

, the opponents of

this

concept are usually individuals of under-developed nations, who believe that corporate entities must take a

socially-responsible

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socially responsible

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position and cater

the

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for the

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unprivileged

instead

of spending lavishly on

sports

and athletics. The inclination of companies on glamourizing

the

Correct article usage

apply

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sports

events

often results in excessive accumulation of wealth in a few hands,

thus

widening the lifestyle gap.

Additionally

, it would be more beneficial for the masses if the corporations start diverting their advertising budgets towards direct charity contributions and use these activities as advertising tools for themselves. During the 2006 earthquake in Pakistan, Brighto Paints – a paint manufacturer - halted all their

sports

and

arts

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art

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contributions in order to maximize the funds to help the earthquake victims.

This

did not only result in providing timely medical attention to the injured

,

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but

also

increased the company’s profit in the

next

quarter because of their improved social image. In conclusion, despite the fact that corporate investment in

sports

helps to reduce unemployment and improve public health, we must take into consideration the direct social and advertising benefits that can be obtained by utilizing these funds to help the poor. In my opinion, organizations should keep their balance more towards

the

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apply

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direct charity

instead

of sponsoring fancy

sports

events

.