In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Advertising products by informing the uniqueness of their brand is fairly common
in
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these days. Some view that it is the best strategy to make a strong customer base along with financial gains to the company;
however
, in my opinion,
this
method may not bring a stable income to the producers and the customers probably have been manipulated by false promises.
This
essay shall not only explain
main
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the main
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reasons for
this
but a reasonable conclusion as well. The main reason why propagating the peculiarity of the goods is to gain
attention
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the attention
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of the target population. In
other word
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another word
other words
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,
although
there are many items are in the market, the specialities which
is
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are
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useful for the purchaser, intensify theirs reach to a greater degree.
For instance
, many companies are significantly successful: by showcasing how big, useful, affordable, durable and so on compare others in the competition.
Conversely
, if they did not adopt
this
innovation, they would not have made
such
an astonishing profits
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an astonishing profit
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, so I believe these are the justifications for the same but the dominance is short-term.
This
method of commercializing has some far-fetch repercussions.
Firstly
, many consumers seem to have wrongly persuaded to buy the products owing to the adverts; it could hardly meet their expectation
both
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from both
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economic and usability point of view. Eventually, whatever boosting can be given is not sufficient to hold consumers. To illustrate
this
, it has been noted that many
start ups
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startups
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adopted
this
technique, unfortunately, they could not stand for a long time;
thus
, both buyers and sellers rarely did they find the innovative idea is fruitful. In conclusion, despite the short-term advantages to the brand, in
the
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reality
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real
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advertising about how they are different from others is not really make any benefits in
long
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the long
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terms to both buyers and sellers.
Submitted by Sal on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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