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Writing Samples
Band 6

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
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In the modern world,
businesses
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 tend to put an emphasis on
a
Correct article usage
the
show examples
 novelty of their product in their advertisements.
This
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 essay will decide on possible causes of
this
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 trend and argue that it is beneficial.
Firstly
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,
this
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 tendency appeared due to the desire to raise sales and draw the nation's attention. People are prone to be attracted to new things in their lives, especially to physical ones.
For instance
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, a growing body of research suggests that novel events agitate an individual and increase his or her dopamine level known as a hormone of pleasure.
Businesses
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 that are aware of
this
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 human trait intent to make use of it by creating
such
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 advertisements. Turning to the consequences of
this
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 development, in my opinion, they are advantageous. While many people think that
businesses
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 draw excessive attention and make money with cunning tricks in their advertising, I strongly believe that small
businesses
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 can be enhanced in
this
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 way. Without an emphasis that the products of an unpopular company are new in some way, people do not pay attention to its ad.
Consequently
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,
this
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 company may not gain a proper customer base and revenue and be closed without revealing its potential. To sum up,
businesses
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 accentuate that their production is a brand-new idea in order to obtain humans' recognition and boost their income. I think that it can profit rising firms in the lights of the fact that
such
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 advertisements attract more customers.
Submitted by meruyet.zh on

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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