In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In the modern world,

businesses

tend to put an emphasis on

a

Correct article usage

the

show examples

novelty of their product in their advertisements.

This

essay will decide on possible causes of

this

trend and argue that it is beneficial.

Firstly

,

this

tendency appeared due to the desire to raise sales and draw the nation's attention. People are prone to be attracted to new things in their lives, especially to physical ones.

For instance

, a growing body of research suggests that novel events agitate an individual and increase his or her dopamine level known as a hormone of pleasure.

Businesses

that are aware of

this

human trait intent to make use of it by creating

such

advertisements. Turning to the consequences of

this

development, in my opinion, they are advantageous. While many people think that

businesses

draw excessive attention and make money with cunning tricks in their advertising, I strongly believe that small

businesses

can be enhanced in

this

way. Without an emphasis that the products of an unpopular company are new in some way, people do not pay attention to its ad.

Consequently

,

this

company may not gain a proper customer base and revenue and be closed without revealing its potential. To sum up,

businesses

accentuate that their production is a brand-new idea in order to obtain humans' recognition and boost their income. I think that it can profit rising firms in the lights of the fact that

such

advertisements attract more customers.