Rationale for the Selection of the Project Why is this topic worth investigating

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The
insurance
business is one of the extremely competitive businesses locally and globally today and they modify appropriately prepared customer retention strategies caused for performance enhancement and the success of the company. A researcher has selected
this
topic based on interest in the
insurance
sector in Sri Lanka. And a rationale behind selecting Sri Lanka
Insurance
is one of the leading
insurance
companies.
Also
, their several strategies caused them to become the market leaders in the industry. So,
,
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apply
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the
Correct article usage
apply
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further
researchers would like to study what kind of customer retention strategies need to adapt them to effectively deliver value to its policyholders and to gauge their performance.
Submitted by prathibhaweerasinghe on

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  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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