today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree with these views?

Advancement with the technology and internet changes
people
life
to enhance facilitate and,
as a result
, they can buy
things
from anywhere with one click;
however
in present tremendous sales of attractive goods because of their advertising skills whereas it is not real needs for masses. If asked, I totally agree with
this
statement to a large extent and ample reasons for that explained
further
in the upcoming paragraphs. The
first
and foremost reason for my support is, nowadays most of the companies depend on marketing strategies and they make
advertisement
which attracts peoples on the immense way,
therefore
they buy a product without checking quality and compare to another seller,
thus
it can hurt their financial status.
In other words
,
people
buy a lot more
things
which they really did not need in routine
life
because of attracting
advertisement
.
For instance
, in India, one of the surveys reveal that there are above 80% of citizen purchase products from online just for they like an
advertisement
, in actual
life
they did not use that item.
In addition
, these days companies always consider well-known faces for a brand ambassador, which
also
improves their sales because the community always follows their favourite celebrities and they every time buy those
things
which advertise by their favourite
people
;
hence
they buy those
things
without needs and establishment gain their profit.
Moreover
, they always create advertisements on regular
life
basis and shown that it can mitigate their
life
problem. To illustrate, there is above 50% of Indian citizens buys appliances for fashion and solve their problem but after purchasing they often realize that it is just a waste of money because
that is
totally different from actual advertising.
However
, some of the brands
such
as Nike, Adidas, Zara and bata always give products as they are shown in advertising and
also
time duration of these brands are very high, and
this
brand always shown the value of their products and
also
gives warranty cards which can help
people
to change or repair items. To conclude, advertise always hypnotize the folks to buy unnecessary
things
and it enhances financial burden from them;
however
, some brands can
also
give items as they describe in the
advertisement
.
Submitted by kajavadarapiyush786 on

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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