The differences between countries are becoming less and less evident, as people all over the world wear the same fashions, use the same brands, have similar eating habits and watch the same TV channels. Do the advantages of this trend outweigh its disadvantages?

The

world

today we live in has changed rapidly around us, and with the advent of globalisation

people

belonging to different

culture

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cultures

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and backgrounds are spreading across the globe. It’s true that

this

has lead to

people

adapting

different

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to different

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culture

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cultures

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and values apart from their own.

Although

,

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apply

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this

trend has many positive aspects, one cannot ignore the negative side to it. Globalization has played a major role

with

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in

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shaping

different

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the different

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culture

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cultures

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around the

world

. Nowadays,

people

belonging to

different

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a different

the different

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ethnic

group

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groups

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can no longer be differentiated because of the way they project themselves in terms of the dress they wear or the choice of food they have. With the technological

advancements

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,advancements

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people

across the

world

are aware of the latest trends in the market through the advertisements shown on television and social media. Every country in

this

world

has access to all the major brands

an

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and

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arms away, and

this

ease of access and variety of choices lure many

people

to buy their products.

Furthermore

,

this

brings in the cultural change where

people

take preference for these famous brands over the local market. The very thought of looking presentable and confident makes

people

to

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apply

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try different things apart from their traditional upbringing. Many believe

this

is very much important for their personal growth in different walks of life.

For example

in a country like India has been impacted hugely because of globalisation, where

people

take preference for modern outfits over their traditional wear as the society they live in demands it. Even when it comes to food, Indian

people

have developed a strong liking towards the various international cuisines.

This

trend is found all over the

world

,

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and is making the cultural distinction lesser by each passing day and paying way to equality among different ethnic groups.

On the contrary

,when we look at these cultural changes

that’s

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that are

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happening around us, is in turn making us apart from our ancestral roots and tradition.

People

are so immersed in

this

modern

culture

, one can hardly distinguish them from one another irrespective of the place they originally come from. Undeniably,

this

has had a huge impact on the local produce. The local businesses

has

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have

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shown a considerable decline of consumers over a decade now and

this

only makes the big industries even richer and small industries poorer. In conclusion,

certainly

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the positive effects of modernization can’t be ignored,

however

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,however

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its

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it's

it is

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equally important to preserve

ones

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one's

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culture

and traditions.