Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

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In the modern world,increased sales of common
commodities
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shows
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show
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the capabilities of marketing;It does not show the
demands
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of the community.I incline to the idea that marketing has
influence
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an influence
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to
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on
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its entire population and
also
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has contributed to
failure
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the failure
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in meeting
demands
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owing to misplaced priorities.
To begin
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with,promotional
informations
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information
pieces of information
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have led to the peer influence of impulse buying of
commodities
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.
Moreover
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,appealing images placed on different
commodities
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attracts
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attract
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the consumers which
paints
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paint
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a different picture from the real product being advertised;
In addition
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,insufficient knowledge about the products by the consumers have
also
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contributed to them
being mislead
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being misled
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by the marketing information that not only
portray
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portrays
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the positive image but
also
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convince an individual to buy the given product.
For
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instance
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,instance
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buying soap because it has an appealing package to the eyes and not
neccessarily
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necessarily
the contents of the soap itself.
Therefore
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,impulse buying is due to the influence of promotional messages.
Secondly
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,the daily requirements of the community are not met,because those who are concerned with the promotional messages focus on making
the
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a
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profit from the population rather than
fullfilling
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fulfilling
the
demands
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of the target group
further
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watering down the daily requirements.
For example
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,more marketing of the products will increase buying because a fool and his money are easily parted.
Linking Words
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Furthermore
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Further more
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Furthermore
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,
the
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apply
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society will not be able to stand
agaisnt
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against
it's
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its
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daily requirements. In conclusion,
promtional
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promotional
messages have a greater impact on
individual's
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an individual's
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decision making on buying
commodities
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and
also
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have
a
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apply
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significance in meeting the daily
demands
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of a given community.
Submitted by Sabina Hamisi on

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Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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