Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

In the modern world,increased sales of common
commodities
shows
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show
show examples
the capabilities of marketing;It does not show the
demands
of the community.I incline to the idea that marketing has
influence
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an influence
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to
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on
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its entire population and
also
has contributed to
failure
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the failure
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in meeting
demands
owing to misplaced priorities.
To begin
with,promotional
informations
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information
pieces of information
show examples
have led to the peer influence of impulse buying of
commodities
.
Moreover
,appealing images placed on different
commodities
attracts
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attract
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the consumers which
paints
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paint
show examples
a different picture from the real product being advertised;
In addition
,insufficient knowledge about the products by the consumers have
also
contributed to them
being mislead
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being misled
show examples
by the marketing information that not only
portray
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portrays
show examples
the positive image but
also
convince an individual to buy the given product.
For
instance
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,instance
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buying soap because it has an appealing package to the eyes and not
neccessarily
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necessarily
the contents of the soap itself.
Therefore
,impulse buying is due to the influence of promotional messages.
Secondly
,the daily requirements of the community are not met,because those who are concerned with the promotional messages focus on making
the
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a
show examples
profit from the population rather than
fullfilling
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fulfilling
the
demands
of the target group
further
watering down the daily requirements.
For example
,more marketing of the products will increase buying because a fool and his money are easily parted.
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Furthermore
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Further more
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Furthermore
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,
the
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apply
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society will not be able to stand
agaisnt
Correct your spelling
against
it's
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its
show examples
daily requirements. In conclusion,
promtional
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promotional
messages have a greater impact on
individual's
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an individual's
show examples
decision making on buying
commodities
and
also
have
a
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apply
show examples
significance in meeting the daily
demands
of a given community.
Submitted by Sabina Hamisi on

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Word Count

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Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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