in their advertising, businesses nowadays usually emphasise that their products are new in some way. why is this? do you think it is a positive or negative development?

Advertising is an important part of the marketing strategy of several

companies

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and businesses.They help to increase the sale of their products.In recent times, many

companies

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try to advertise their products in a novel manner to attract buyers. In my opinion,

this

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is a negative development because it is not very beneficial. Advertisements play a very crucial role in making a business successful.Several

companies

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, especially the old ones are trying to make an effort to emphasize their products in a new way. They try to modify the advertisement, change their brand ambassadors, etc. to attract more and more

customers

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and to compete with rivals.They

also

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take

such

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actions to prevent their

customers

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from switching to a new brand and to maintain their reputation in the market.

For example

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, Coca-cola tries to vary the shape of its bottle from time to time to keep the buyers interested in the drink.

However

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,

this

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is not a good marketing strategy.The reason for

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is, people get bored of being presented with the same product but with a different appearance. When old things are advertised in a different manner or with the help of a new brand ambassador, they expect that the quality of that thing would have

also

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become better than it was before.But in reality, the quality remains the same and

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disappoints the

customers

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.

For instance

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, Coca-cola is not preferred by many people today because its taste has not improved, only the packaging has. To conclude, even though presenting and advertising the same old product in a new way may feel like a good way to attract

customers

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, but in

reality

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,reality

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it is not effective.

Companies

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should try to upgrade their product quality

instead

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.