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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

#businesses #emphasise #products #development
Businesses nowadays frequently emphasize in the advertisement that their items are innovative in some way.
Although
 it seems that the statement is the same as what I believe is a positive development, the following paragraph will elaborate on the reason behind
this
 approach and why that phenomenon happens before framing a logical conclusion. Plenty of people's mindset that the newest goods might always be better is the
first
 particular reason why businesses these days happens to advertise their selling-product. Buyers believe that those
products
 have been developed with the latest technology and make it easier for users.
Thus
, it will be beneficial for the customers,
for instance
, the Japanese company, Daikin, released an inverter air-conditioner that can save energy and costs even if it is used for a long time. Advertising will create the corporation's brand image is another reason why those doings appear. Their
products
 are known to many people and can increase sales to be profitable for the company. The competition among market players encourages manufacturers to innovate more in developing their
products
 to survive in today's fast-growing industrial era.
Moreover
, prospective buyers are looking for novelty. It may be observed when Apple, one of the most well-known smartphone manufacturers, releases new devices every year. Because they have a strong brand image, there is always a high demand for their
products
. With the help of advertisements, they successfully capture the attention of the buyers for their new
products
 and boost the company's profits. In conclusion, I support the perspective that advertisement is given positive development for the customers and the companies. Purchasers will receive better items than the previous ones, as well as the most up-to-date technologies. While having a strong brand image will benefit businesses by increasing sales and profitability.
Submitted by Vanda Majas on

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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