In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Recently, businesses focus attention on their advertising
products
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that are new in some way. In
this
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essay, I will either agree or disagree with
this
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statement and express my opinion.
Firstly
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, I will discuss the benefits of advertising for companies, and
secondly
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, I will explore how
this
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development is positive. In the beginning, the corporations are doing
this
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because they want to beat their competitors and
also
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, they can increase their chances of staying ahead of their competitors.
Also
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,
this
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will be a positive development because the new amenities are there to answer the customer's new needs. There are many similar goods that customers can choose to purchase; in
this
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case, the advertisement can help the buyer decide.
Moreover
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, it can show the purchaser which one of the goods is better than another one.
For instance
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, always in the competition between the mobile corporations, the Apple company is sat in the
first
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place because it benefits their customer with higher privacy and security than the others. In my view,
this
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is a positive expansion because the consumers have new needs that should new
products
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satisfy them.
For example
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, nowadays, people want to limit their screen time because everything is digitalized, and the eyes get tired of looking at them.
Likewise
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, Amazon has launched a screenless fitness watch called the Amazon Halo. The Apple Watches and Fitbits don't have
this
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new feature and are a great chance for Amazon to sells these
products
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. In conclusion, advertising, which is based on emphasizing the newness of the
products
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, is an important and effective way for brands to all more than their rivals. All in all, it is a positive development because new features can meet customers’ new needs.
Submitted by mhdshmnsr on

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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