Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree.
Presently, some claim that the consumption of unnecessary
products
is increased significantly because of advertising. This
essay completely agrees with this
because of two main reasons.
First
of all, the advertisement not only provides information about the products
but also
uses advertising strategies to boost sales
. In other words
, the ads
are full of marketing tools that have the ability to encourage consumers
to purchase their goods without considering the quality of products
. Celebrities endorsement, for example
, is one of the effective strategies which several businesses pick for making ads
. Once consumers
see their admired presenters in the ads
, they are more likely to purchase these products
, and the increasing purchases come mainly from the fact that the consumers
are convinced that using the advertised products
can support celebrities. Apparently, the consumers
have the hidden agenda to purchase products
not necessary.
Second
, the advertisement heightens consumer’s awareness about the latest released products
. Basically, people tend to get bored of old products
even they are still useable and easily get excited when they see new products
on markets. For this
reason, the companies may use this
advantage to increase their sales
by making ads
. One of the examples here is that Apple company sales
of the iPhone are great among the others. Apple launches the advertising before putting the product on the market to catch consumers
’ attention and raise a desire to buy. Therefore
, the information about the products
which will be sold comes to the consumer’s mind unconsciously.
In conclusion, personally, I totally believe that advertising is extremely effective to increases the sales
of popular and unneeded goods because of advertising strategies and heightening consumer’s awareness.Submitted by 123456789zazad on
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