Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree.

Presently, some claim that the consumption of unnecessary

products

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is increased significantly because of advertising.

This

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essay completely agrees with

this

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because of two main reasons.

First

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of all, the advertisement not only provides information about the

products

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but

also

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uses advertising strategies to boost

sales

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.

In other words

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, the

ads

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are full of marketing tools that have the ability to encourage

consumers

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to purchase their goods without considering the quality of

products

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. Celebrities endorsement,

for example

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, is one of the effective strategies which several businesses pick for making

ads

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. Once

consumers

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see their admired presenters in the

ads

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, they are more likely to purchase these

products

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, and the increasing purchases come mainly from the fact that the

consumers

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are convinced that using the advertised

products

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can support celebrities. Apparently, the

consumers

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have the hidden agenda to purchase

products

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not necessary.

Second

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, the advertisement heightens consumer’s awareness about the latest released

products

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. Basically, people tend to get bored of old

products

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even they are still useable and easily get excited when they see new

products

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on markets. For

this

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reason, the companies may use

this

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advantage to increase their

sales

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by making

ads

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. One of the examples here is that Apple company

sales

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of the iPhone are great among the others. Apple launches the advertising before putting the product on the market to catch

consumers

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’ attention and raise a desire to buy.

Therefore

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, the information about the

products

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which will be sold comes to the consumer’s mind unconsciously. In conclusion, personally, I totally believe that advertising is extremely effective to increases the

sales

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of popular and unneeded goods because of advertising strategies and heightening consumer’s awareness.