IELTS Writing Correction Service
Writing Samples
Band 7.5

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree.

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Presently, some claim that the consumption of unnecessary
products
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 is increased significantly because of advertising.
This
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 essay completely agrees with
this
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 because of two main reasons.
First
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 of all, the advertisement not only provides information about the
products
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 but
also
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 uses advertising strategies to boost
sales
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.
In other words
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, the
ads
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 are full of marketing tools that have the ability to encourage
consumers
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 to purchase their goods without considering the quality of
products
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. Celebrities endorsement,
for example
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, is one of the effective strategies which several businesses pick for making
ads
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. Once
consumers
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 see their admired presenters in the
ads
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, they are more likely to purchase these
products
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, and the increasing purchases come mainly from the fact that the
consumers
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 are convinced that using the advertised
products
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 can support celebrities. Apparently, the
consumers
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 have the hidden agenda to purchase
products
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 not necessary.
Second
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, the advertisement heightens consumer’s awareness about the latest released
products
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. Basically, people tend to get bored of old
products
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 even they are still useable and easily get excited when they see new
products
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 on markets. For
this
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 reason, the companies may use
this
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 advantage to increase their
sales
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 by making
ads
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. One of the examples here is that Apple company
sales
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 of the iPhone are great among the others. Apple launches the advertising before putting the product on the market to catch
consumers
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’ attention and raise a desire to buy.
Therefore
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, the information about the
products
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 which will be sold comes to the consumer’s mind unconsciously. In conclusion, personally, I totally believe that advertising is extremely effective to increases the
sales
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 of popular and unneeded goods because of advertising strategies and heightening consumer’s awareness.

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Your opinion

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Don’t leave your opinion until the conclusion.

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...do you agree or disagree?...do you think...?...your opinion...?

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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