In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

Today businesses usually emphasize the product in the advertisement that their
products
are innovative in some ways.
Although
I believe that it is positive for
this
statement, the following paragraph will clarify the reason behind
this
approach and why that phenomenon happens before framing a logical conclusion. There is high competition in the world of business in present time, the main reason why the businesses these days happens to advertise their selling-product because plenty of people believe that the newest items might always be better and some buyers thought that they will get the latest
technology
too.
Moreover
, it will beneficial to the customer directly,
for example
, an air-fryer that have been very popular among new generation due to the function they have and the easier use. Advertising will raise the corporation's brand image is another reason why those doings appear. Their
products
are known to a larger group of people and can increase sales to be profitable for the company. Competition between companies stimulates the manufactures to develop and innovate their goods to caught attention and incentivize buyers in today's fast-growing industrial era.
Furthermore
, purchaser nowadays is looking for freshness and up-to-date
technology
. It may notice in the smartphone industry that they have released a new
technology
every year because of the demand of customers and high competition in their
products
. With the help of advertisements, they successfully caught the attention of the buyers for their new
products
and raise the company's profits. In conclusion, I support the idea that emphasizes the product in the advertisement is a positive action for both the buyer and manufacturers. The customer will get the newest
technology
and respond to their demand. While the company boots their sales and brand image.
Submitted by iamfrontt on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
What to do next:
Look at other essays: