In their advertising, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Content of advertisement today is full of entrepreneurs’ claims of being the “
first
.” In
this
essay, I argue that
this
phenomenon is driven by increasing
market
competition
, which, in turn, contributes positively to our society. Intense
market
competition
forces businesses to differentiate themselves from others in the same segment, and advertising to be an “innovator” is a common means to do that.
For instance
, despite minimal actual variations in their appearance, sneaker brands - one of the most competitive industries - often put various “new” gimmicks,
such
as including the sync with
smartwatch
Add an article
a smartwatch
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or producing with a “nano” fabric, into their products. Through these, their brands have become more recognisable by potential consumers. As a consequence, they can improve their branding, attract more consumers, and
therefore
increase their own
market
share. If those “innovative” claim can actually be realised in their products, it is no doubt that
this
way of marketing can be seen as a positive development. The prime example is
an
Correct article usage
the
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IT industry in the two past decades. Due to
a
Remove the article
apply
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rising
competition
, these companies had to innovate and develop their products every time they plan to launch
their
Correct pronoun usage
apply
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new ones. Those who did
turned
Change the verb form
turn
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themselves into “giants” of the industry; those who did not fail to survive. Thanks to
this
, today we can witness a great leap in technological advancement. Rising
market
competition
forces entrepreneurs to become more innovative in order to secure and gain their own
market
share.
This
, undoubtedly, can be perceived as a positive development since it brings about novel innovation to our society. Positing that
this
trend will continue, we can optimistically look forward to more innovative consumer markets in the future.
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  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • novelty
  • excitement
  • latest trends
  • improvements
  • advancements
  • differentiating
  • competitors
  • innovation
  • progress
  • attracting attention
  • generating curiosity
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