In their advertising, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#business #emphasise #products #development

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Content of advertisement today is full of entrepreneurs’ claims of being the “

first

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.” In

this

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essay, I argue that

this

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phenomenon is driven by increasing

market

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competition

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, which, in turn, contributes positively to our society. Intense

market

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competition

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forces businesses to differentiate themselves from others in the same segment, and advertising to be an “innovator” is a common means to do that.

For instance

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, despite minimal actual variations in their appearance, sneaker brands - one of the most competitive industries - often put various “new” gimmicks,

such

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as including the sync with

smartwatch

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a smartwatch

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or producing with a “nano” fabric, into their products. Through these, their brands have become more recognisable by potential consumers. As a consequence, they can improve their branding, attract more consumers, and

therefore

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increase their own

market

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share. If those “innovative” claim can actually be realised in their products, it is no doubt that

this

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way of marketing can be seen as a positive development. The prime example is

Correct article usage

the

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IT industry in the two past decades. Due to

Remove the article

apply

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rising

competition

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, these companies had to innovate and develop their products every time they plan to launch

their

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apply

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new ones. Those who did

turned

Change the verb form

turn

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themselves into “giants” of the industry; those who did not fail to survive. Thanks to

this

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, today we can witness a great leap in technological advancement. Rising

market

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competition

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forces entrepreneurs to become more innovative in order to secure and gain their own

market

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share.

This

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, undoubtedly, can be perceived as a positive development since it brings about novel innovation to our society. Positing that

this

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trend will continue, we can optimistically look forward to more innovative consumer markets in the future.

Submitted by nuannuans- on Thu Sep 02 2021

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

5
Linking words
meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
5
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 4.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 5.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 5.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.5

Complete response

6.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

279 words

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Topic Vocabulary:

novelty
excitement
latest trends
improvements
advancements
differentiating
competitors
innovation
progress
attracting attention
generating curiosity

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In their advertising, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

Some people think that interview is not reliable method of choosing whom to employ and there are other better methods. To what extent do you agree or disagree.

Some people think that success in life comes from hard work and determination while others think that there are more important factors such as money and appearance.Discuss both view and give your opinion.

Some people say that it is possible to tell a lot about a person's culture and character from their choice of clothes. do you agree or disagree?

In today's world many people own a smartphone. Do you think the advantages of owing a smartphone outweigh the disadvantages?

Governments should ban dangerous sports. Others think that people should have the freedom to do any sport activity. Discuss both sides and give your opinion.