In their advertising, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#business #emphasise #products #development

Content of advertisement today is full of entrepreneurs’ claims of being the “

first

.” In

this

essay, I argue that

this

phenomenon is driven by increasing

market

competition

, which, in turn, contributes positively to our society. Intense

market

competition

forces businesses to differentiate themselves from others in the same segment, and advertising to be an “innovator” is a common means to do that.

For instance

, despite minimal actual variations in their appearance, sneaker brands - one of the most competitive industries - often put various “new” gimmicks,

such

as including the sync with

smartwatch

Add an article

a smartwatch

show examples

or producing with a “nano” fabric, into their products. Through these, their brands have become more recognisable by potential consumers. As a consequence, they can improve their branding, attract more consumers, and

therefore

increase their own

market

share. If those “innovative” claim can actually be realised in their products, it is no doubt that

this

way of marketing can be seen as a positive development. The prime example is

Correct article usage

the

show examples

IT industry in the two past decades. Due to

Remove the article

apply

show examples

rising

competition

, these companies had to innovate and develop their products every time they plan to launch

their

Correct pronoun usage

apply

show examples

new ones. Those who did

turned

Change the verb form

turn

show examples

themselves into “giants” of the industry; those who did not fail to survive. Thanks to

this

, today we can witness a great leap in technological advancement. Rising

market

competition

forces entrepreneurs to become more innovative in order to secure and gain their own

market

share.

This

, undoubtedly, can be perceived as a positive development since it brings about novel innovation to our society. Positing that

this

trend will continue, we can optimistically look forward to more innovative consumer markets in the future.

Submitted by nuannuans- on Thu Sep 02 2021

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Fully explain your ideas

To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

Paragraph 1 - Introduction

Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
Sentence 2 - Restatement of thesis
Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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5Linking words
meeting the goal of 7 or more
2Word repetition
meeting the goal of 3 or fewer
5Grammar mistakes
 

4 paragraphs

279 words

5.00

Overall Band Score

Coherence and Cohesion: 4.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 5.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 5.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.5

Complete response

6.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

novelty
excitement
latest trends
improvements
advancements
differentiating
competitors
innovation
progress
attracting attention
generating curiosity

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In their advertising, business nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Fully explain your ideas

Some people think that we should replace old buildings and houses in cities with more modern buildings. Other people think we should protect old buildings. Discuss both these views and give your opinion.

Tv is harmful for children. To what extent do you agree or disagree with this notion.

Some people believe that visitors to other countries should follow local customs and behaviours. Other disagree and think that the host country should welcome cultural differences. Discuss both these views and give your own opinion

The shortage of housing in big cities can cause severe consequences and only governmental actions can solve the problem. Do you agree or disagree?

2. Nowadays, there is a trend that media focuses on problems and emergencies rather than positive developments .Some people think that it is harmful to individuals and to society .To what extend do you agree?