People are consuming more and more sugar-based drinks. What are the reasons and solutions?

Sugar

-based beverage consumption has become ubiquitous in today’s society. The following essay will analyze the culprits and the measures to address

this

trend.

First

, the engine for

this

trend should be identified from

both

users and corporations’ perspectives. People’s temptations towards sugary refreshments for the instant “

sugar

-high” (the short exhilarating and energetic feeling after consuming

sugar

) is invariably undeniable. It is noteworthy that children are most susceptible to these effects,

thus

occasionally ingesting

sugar

in excess without supervision.

Besides

, regarding beverage companies, including

sugar

in their drinks is the most cost-effective and efficient way to enhance the products’ addictiveness without resorting to legally tricky substances. These businesses’ marketing strategies wisely target the more impressionable youngsters with vivid advertisements and appealing key opinion leaders’ overclaims over various social platforms

such

as TikTok, YouTube, or Instagram

accordingly

, Youngsters are basically bombarded by walking bottles of

sugar

beverages on a daily basis. The measures to tackle the exponential rise of

sugar

-based drinks require collaboration from

both

upbringings, educationists, and the consumer industry, who are hopefully committed to a thriving society. On the one hand, while the long-term effects of awareness-raising are inarguable, the urgency to restrict

sugar

drinks might not be immediately obvious to offspring.

Thus

, parents and teachers should simultaneously explain the toll carbohydrate-based beverages take on kids’ bodies and supervise kids’

sugar

intake by encouraging their water consumption (with proper reinforcement and punishments).

On the other hand

, it is urgent manufacturers take action to deserve the ironically trendy “socially responsible” tag. The most feasible approaches are to include honest nutrition and effect information as well as the recommended daily intake and to seek alternative sugarless options with Splenda, Isomalt, and Stevia (the three most popular artificial sweeteners in the US). In conclusion,

sugar

beverages are and will be fueling more debates concerning

both

consumers’ and manufacturers’ benefits. By striking a balance between

both

parties’ demands,

this

trend could be reversed or at least modified.