In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

#businesses #emphasise #products #development

In recent years, an increasing number of businessmen place emphasis on using different ways to produce attractive advertisements. Among these ways, focusing on telling customers that their

products

are new is the most common

way

. From my perspective, there are serval reasons behind

this

phenomenon, and it tends to a negative development. There are some factors causing

this

advertising

way

. To be more specific, by emphasizing the new

way

of their product, the companies expect that more

users

will be attracted to buy their

products

so that they can earn more money from these

products

Besides

this

way

also

can make customers know what is different from other similar

products

. Admittedly, it has some positive influence. Among these effects, the most important one is that it can encourage the

staff

in these companies almost try to make new

products

. Since some companies have to have a new advertisement in a particular period, the workers are stressed to do something new in every period. Taking Apple as an example, it has an annual introduction meeting for advertising its new iPhone, which makes its

staff

try to make their new iPhone every year. But there are some other ways to make people be creative. Without stressing

staff

to develop new fractures before the advertisements, the company can encourage

staff

to do that by rewarding these people. If they can earn more bonus, I think, they are still present to have some new product.

Also

, there is some negative influence. More precisely, the new aspects told in the advertisement may disappointing

users

causing losing

users

. The

users

are expected to new

products

but after buying and using

Correct pronoun usage

them

show examples

, they feel disappointed and cheated without buying the

time.

For example

, the Magic Keyboard of the iPad Pro, though Apple put a lot of effort into advertising

this

new keyboard, it is not a comfortable design for writing notes without the ability to fold. In conclusion, there are some reasons behind

this

phenomenon, and it tends to be a negative development.

Submitted by LiuYajing119 on Sun Sep 26 2021

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Sentence 1 - Background statement
Sentence 2 - Detailed background statement
Sentence 3 - Thesis
Sentence 4 - Outline sentence

Paragraph 2 - First supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 3 - Second supporting paragraph

Sentence 1 - Topic sentence
Sentence 2 - Example
Sentence 3 - Discussion
Sentence 4 - Conclusion

Paragraph 4 - Conclusion

Sentence 1 - Summary
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5Linking words
meeting the goal of 7 or more
4Word repetition
meeting the goal of 3 or fewer
1Grammar mistakes
 

6 paragraphs

337 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 4.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 5.5

Complete response

5.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Fully explain your ideas

Essentional vocabulary list for IELTS Writing 7+

Money spent on space exploration is a complete waste. Governments could better spend this money on other things to benefit the nation. To what extent do you agree or disagree?

People say that it is a waste of time for high school students to learn literature at school. To what extent do you agree or disagree with this statement?

In many countries, students take a year gap after finishing school and work or travel during this period. Should students take a gap year before attending universities? What are the advantages and disadvantages of it?

Some cities have vehicle-free days when private cars, trucks, and motorcycles are banned from the city center. People are encouraged to use public transportation such as buses, taxis, and metro on vehicle-free days. To what extent do you think the advantages of this outweigh the disadvantages?