In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

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In recent years, an increasing number of businessmen place emphasis on using different ways to produce attractive advertisements. Among these ways, focusing on telling customers that their
products
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are new is the most common
way
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. From my perspective, there are serval reasons behind
this
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phenomenon, and it tends to a negative development. There are some factors causing
this
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advertising
way
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. To be more specific, by emphasizing the new
way
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of their product, the companies expect that more
users
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will be attracted to buy their
products
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so that they can earn more money from these
products
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.
Besides
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,
this
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way
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also
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can make customers know what is different from other similar
products
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. Admittedly, it has some positive influence. Among these effects, the most important one is that it can encourage the
staff
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in these companies almost try to make new
products
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. Since some companies have to have a new advertisement in a particular period, the workers are stressed to do something new in every period. Taking Apple as an example, it has an annual introduction meeting for advertising its new iPhone, which makes its
staff
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try to make their new iPhone every year. But there are some other ways to make people be creative. Without stressing
staff
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to develop new fractures before the advertisements, the company can encourage
staff
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to do that by rewarding these people. If they can earn more bonus, I think, they are still present to have some new product.
Also
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, there is some negative influence. More precisely, the new aspects told in the advertisement may disappointing
users
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causing losing
users
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. The
users
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are expected to new
products
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but after buying and using
it
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them
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, they feel disappointed and cheated without buying the
next
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time.
For example
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, the Magic Keyboard of the iPad Pro, though Apple put a lot of effort into advertising
this
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new keyboard, it is not a comfortable design for writing notes without the ability to fold. In conclusion, there are some reasons behind
this
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phenomenon, and it tends to be a negative development.
Submitted by LiuYajing119 on

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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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