In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

We see the word 'New' daily in almost every advertisement around us.

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will psychologically convince the majority of consumers about their quality. It is true that today more and more companies claim their

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to be new in a specific way in their advertisements. In my opinion,

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there may be some merits associated with

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, it is a negative trend. On the one hand, society usually assumes that new

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have more sophisticated features because of employing newer technologies and that some problems with older

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have been resolved in new ones.

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, in some production groups, fashion ,

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, people make sure that the equipment that they are buying are on new trends. Doing so could be seen as a positive phenomenon from different perspectives. At the same time, a range of feelings, from satisfaction to confidence, may be associated with the idea of buying brand new

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. By purchasing new

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, people believe that they are up-to-date, and in turn feel more satisfied.

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, it brings about some sort of confidence because they believe newer

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are better

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.

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, I believe that emphasizing every product as new is an absolute negative trend because it will eliminate the trust in buyers in a way that they realize every product claims to be new; so being new is not an advantage for any device. As an instance, if you want to purchase a washing powder, you would see the word ‘New’ on all of their packages. Not only

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, but

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people would think that companies are not honest to them as they find no not-new

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. In conclusion, though there are some merits associated with

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subject, I believe that the demerits of

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a movement are by far more than the merits mentioned above. I recommend the advertiser to use those phrases conservatively to prevent customers' mistrust.