Large businesses have big budgets for marketing and promotion and as result, people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to but local products?

Advertisements play a very crucial role in a consumer's decision making while buying any product. Due to the monetary advantage that large

businesses

have over the small

ones

, a lot of money is invested in advertisements and promotions of their

products

, which in turn drives

consumers

to buy these

products

. In

this

essay, we would be discussing few problems that are caused by

this

along with some suggestions that could help people to choose the local alternatives.

Consumers

purchasing

products

only from large

businesses

or chains has an adverse effect on the local producers and small

businesses

around the area. Due to the monetary constraints of these daily wage workers, they cannot afford to invest in advertising their

products

. Due to

this

, the consumer population might not be even aware of the existence of the wide range of

products

that could be available locally. Another problem with the bulk marketing of the

products

could be the quality of

products

. As per the general trend, it's noticed that the locally available alternatives are of much higher quality than the

ones

which are available in the large markets. Let's take an example for a grocery product - tomatoes. The

ones

available in large markets which are bulk produced would be available as a cheaper option to the

consumers

.

However

, the locally grown

ones

would take a hit because they won't be able to recover their initial investment itself. One of the major factors that could drive the

consumers

towards local

products

is by making these

products

readily available to them.

This

could be made possible by having the large companies buy a section of their produce from the local market as well. When the

consumers

are provided with options, they would naturally go for the

ones

with higher quality.

This

gives a fair chance for the local producers to be in the market and establish a consumer base. To conclude,

consumers

must be made be aware of the locally available alternatives with respect to the

products

that are bought through large companies.

This

is possible by introducing a hybrid model where both the large companies and local

businesses

can co-exist in harmony.