In their advertising, businesses nowadays usually emphasis that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In the world of business,
companies
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use advertising as a method to promote the
products
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they are selling, which include
information
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regarding how it is new and innovative in some way or another. There are various reasons behind
this
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attribute of
advertisements
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, which in my opinion, brings more harm than good.
This
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essay is aimed to underline some factors contributing to the highlighting of innovative
aspect
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aspects
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in
advertisements
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and whether or not
this
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development brings advantages. Corporations' decision to add innovative aspects of their
products
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into
advertisements
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pieces can be influenced by various factors.
First
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and foremost, the
customers
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are more likely to buy
products
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that can attract their curiosity. By incorporating
information
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that can create curiosity in purchasers,
companies
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can expect
better
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a better
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outcome
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outcomes
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from their
advertisements
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;
consequently
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, they will earn more profit. For illustration, for a kitchen tool ad, the ability to do multiple tasks can be considered
as
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apply
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innovative and can attract people's attention.
Moreover
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, highlighting the advantages the
products
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can provide materialistically or emotionally can encourage
sale
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sales
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figures. To given one example, ads that consist of saying that connected emotionally to purchasers have a better chance of selling the product to new
customers
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.
Conversely
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, the implication of new innovation in a product being promoted is not always beneficial to
customers
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.
Firstly
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, to start off, misinformation and fraud are commonly found in items that are promoted as new and creative. Due to the difficulty in developing
of
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apply
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new
products
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with actual unique ideas, many
companies
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result
to
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in
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partially
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the partially
a partially
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fake
advertisement
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advertisements
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, blending fake
information
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with factual
information
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.
For example
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, advertising
companies
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can combine
information
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such
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as price with
intangible
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an intangible
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concept
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concepts
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like easier to clean or decorative
purpose
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purposes
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.
Moreover
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,
although
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some may argue that
displacement
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the displacement
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of new features in
advertisements
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can encourage Research and Development, what is actually being promoted is large corporations' plagiarism of creative ideas from smaller
companies
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that have less power on the legal side. In conclusion, the push for
displacement
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the displacement
a displacement
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of innovation in
advertisements
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can be contributed to the search for more profit and create loyal
customers
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. Personally, I believe that
this
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development is actually harmful, as it encourages misinformation and plagiarism.
Submitted by tonykim09 on

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