In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays, advertisements have advanced dramatically. Businesses try to advertise themselves that their
products
are new and different in some ways.
This
essay will answer why
this
development
in advertising has become more and more popular; and whether
this
trend is a positive or negative
development
in the advertising industry. To embark on, these days, humanity is in an era where capitalism is on the rise. There are millions of new
products
occurring in the
market
every single day.
Accordingly
, as days go by, the
market
has become a more competitive place than it was.
Hence
, business owners have to come up with
products
that have never been made before in order to compete with others in the
market
. Take the production of the
iPhone
14
for example
, Apple just locates the
iPhone
camera in different places than it was in the
iPhone
13 and advertise it as the “new”
iPhone
.
In other words
, even if the product itself is quite the same, the advertising team has to portray that it is new in some way; and the reason why the businesses are doing
this
kind of advertisement is that they are obligated to respond to the competitiveness of the
market
.
Nevertheless
, it is my view that
this
development
benefits the advertising business. I personally think that the more conventional a product is, the more challenge the advertising team has to face. Eventually, challenges make everything better, including the world of advertising.
Moreover
, to advertise that the product is somehow new gives more choices and thrill to the consumer.
For instance
, imagine a world where Apple stops introducing a new
iPhone
every year, it would be dull and boring. To conclude,
this
trend of advertising has occurred due to the
market
’s competitiveness; yet I believe that
this
development
of advertising is a positive
development
as it gives the consumer more options to pick
products
which they prefer.
In addition
, it is
also
my belief that the trend will still grow in the future.
Submitted by big8392 on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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