In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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Nowadays, advertisements have advanced dramatically. Businesses try to advertise themselves that their

products

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are new and different in some ways.

This

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essay will answer why

this

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development

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in advertising has become more and more popular; and whether

this

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trend is a positive or negative

development

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in the advertising industry. To embark on, these days, humanity is in an era where capitalism is on the rise. There are millions of new

products

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occurring in the

market

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every single day.

Accordingly

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, as days go by, the

market

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has become a more competitive place than it was.

Hence

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, business owners have to come up with

products

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that have never been made before in order to compete with others in the

market

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. Take the production of the

iPhone

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for example

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, Apple just locates the

iPhone

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camera in different places than it was in the

iPhone

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13 and advertise it as the “new”

iPhone

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In other words

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, even if the product itself is quite the same, the advertising team has to portray that it is new in some way; and the reason why the businesses are doing

this

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kind of advertisement is that they are obligated to respond to the competitiveness of the

market

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Nevertheless

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, it is my view that

this

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development

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benefits the advertising business. I personally think that the more conventional a product is, the more challenge the advertising team has to face. Eventually, challenges make everything better, including the world of advertising.

Moreover

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, to advertise that the product is somehow new gives more choices and thrill to the consumer.

For instance

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, imagine a world where Apple stops introducing a new

iPhone

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every year, it would be dull and boring. To conclude,

this

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trend of advertising has occurred due to the

market

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’s competitiveness; yet I believe that

this

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development

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of advertising is a positive

development

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as it gives the consumer more options to pick

products

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which they prefer.

In addition

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, it is

also

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my belief that the trend will still grow in the future.

Submitted by big8392 on Wed Oct 06 2021

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Your opinion

Don’t put your opinion unless you are asked to give it.

If the question asks what you think, you MUST give your opinion to get a good score.

Don’t leave your opinion until the conclusion.

Here are examples of instructions that require you to give your opinion:

...do you agree or disagree?...do you think...?...your opinion...?

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10
Linking words
meeting the goal of 7 or more
4
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 9.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 5.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

332 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Your opinion

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More and more people are moving to big cities these days. Discuss advantages and disadvantages of living in a large city

1. People say that it is a waste of time for high school students to learn literature at school. To what extent do you agree or disagree with this statement?