In their advertising, businesses nowadays usually emphasizes that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Businesses, without doubt, have been using advertising to increase
their
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the
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sale rates of their
products
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. (to boost their sales) for a long time. Nowadays, they are trying to influence
people
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with
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by
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saying that their
products
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are novel and have new
features
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compared to others. I believe that it is a positive improvement for them.
This
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essay will discuss the reasons behind
this
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trend and
then
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explain the benefits it offers.
Emphizing
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Emphasizing
that the
products
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are new is an effective way to attract
people
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’s attention because ‘new/novelty’ means being improved. For
humans
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,humans
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the Word
of
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apply
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‘new’ conjures up better
products
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with better quality and better new
features
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.
In other words
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,
new
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the new
a new
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technological device might be a device equipped with
better
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a better
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camera, audio system or any other better
features
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. New
features
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like that engage
people
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’s attention. For
examle
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example
, I know many
people
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who purchase
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iPhone
iphone
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an iphone
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whenever
new
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a new
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model is launched. They believe that the new phone they purchase is much better than their former phone.
Actually
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,Actually
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their behaviour is
merely
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mere
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/only because of commercials which introduce their new
products
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as if they are nothing like the others before them. Apple produces a new
iphone
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iPhone
constantly and they usually have just a
little
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few
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differences.
Nevertheless
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,
people
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continue to purchase. As long as businesses use the phrase ‘new’ in their ads they will be
succesfull
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successful
.
Although
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it is not something positive for consumers, it is positive for businesses as they aim to increase their sales.They
try
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totry
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invest and develop their product.They might cheating
consumer
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consumers
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with
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by
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not being honest in their advertising but in
business
Add an article
the business
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world
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,world
show examples
this
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is something usual.If they want to be successful they need to sell
products
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.For that, they need to influence
people
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therefore
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marketing strategy that emphasizes new is positive for them.
As a result
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of
this
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attitude they gaining money. In conclusion,
businesses’s
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businesses’
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advertments
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advertisements
introduce their product as new some way and
this
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is pretty wisely
behavior
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behaviour
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.In my
opinion
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,opinion
show examples
this
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way will help them to develop.
Submitted by Özgür Denerel on

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To get an excellent score in the IELTS Task 2 writing section, one of the easiest and most effective tips is structuring your writing in the most solid format. A great argument essay structure may be divided to four paragraphs, in which comprises of four sentences (excluding the conclusion paragraph, which comprises of three sentences).

For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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