Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

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In
this
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age, advertising plays a major role in many important sporting events, and it is common to see the billboards of
sponsors
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and the athletes have the
sponsors
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' names written on their jerseys.
However
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,
this
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does its advantages and disadvantages, which we shall see in the course of
this
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essay.
First
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and foremost, we have to accept that without
sponsors
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sporting events cannot exist.
That is
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a given because without
sponsors
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all the jerseys, equipment, and travel of sports personalities will be borne by the personalities themselves.
In addition
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to
this
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, the
sponsors
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get to promote their products.
For example
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, as Red Bull
sponsors
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the football club, RB Leipzig, there has been a significant increase of around 63% in the consumption of
the
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apply
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energy drink. Alternately, the flaw of sponsorship, is that they sometimes give the wrong message. Sports personalities have a huge impact on our lives, especially the younger generation as they wish to be just like them. So, if
McDonalds
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McDonald
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for example
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, is the sponsor for the Portuguese national football team, it will send a message to youngsters that
this
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is something
that is
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endorsed by their
favorite
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favourite
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stars, and
therefore
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it is something that should be accepted by them as well. In conclusion,
although
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sponsorship could harm the sport and players in some aspects, people can not deny its great contributions. As long as there is some regulation on the sponsorship to minimize its disadvantages.
Submitted by Nigelvictorlawrence on

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Your opinion

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...do you agree or disagree?...do you think...?...your opinion...?

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Topic Vocabulary:
  • brand visibility
  • target audience
  • endorsement deals
  • positive association
  • commercial interests
  • conflict of interest
  • over-reliance
  • excessive commercialization
  • sportsmanship
  • athletic performance
  • corporate sponsorship
  • fan engagement
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