In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Nowadays,
advertisement
plays a crucial role in doing business. A business owner will rely on
advertisement
strategies to raise awareness of the customers on their services or
products
.
However
, frequently found that the
advertisement
emphasizes the goods as new in a certain way. There are some factors and reasons for
such
practice which will be enunciated in the following paragraphs. Basically, the objective of
advertisement
is to raise awareness, attention and engage the public to purchase the
products
. In order to attain
such
purposes
then
advertisement
actors must put the psychological matters of their potential buyer
as
Change preposition
into
show examples
consideration.
Therefore
, the
advertisement
must be made in the most persuasive concepts. Considering that old
productproducts
Correct your spelling
product products
may create negative campaigns rather than
the
Correct article usage
apply
show examples
positive campaigns.
Then
set the
products
as the new ones
is
Change the verb form
are
show examples
considered
as
Change preposition
apply
show examples
a persuasive concept.
For example
, as the audience of television, we may likely
to
Fix the infinitive
apply
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acquire goods that are still new rather than the old ones.
Moreover
, the practice to attach the novelty of their
products
in the
advertisement
is one of the entrepreneurs’ strategies to distinguish their
products
from other competitors’
products
in order to win the market and business competition. Claiming the
products
as new will attract the curiosity of potential buyers.
For instance
, people are more attracted to new mobile phones rather than the old
one
Correct pronoun usage
ones
show examples
.
Such
phenomenon
Correct article usage
a phenomenon
show examples
may create positive and negative impacts on the seller and society. To sellers, they may win the competition, but the societies may be lied
with
Change preposition
to with
show examples
wrong information and trapped to buy things they do not need.
Therefore
, the government must control the advertising practice through policies or regulations.
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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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