In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive development or negative development?

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In today's world, most businesses try to promote that their
products
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are unique in the market. They doing
this
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because of to compete with other competitors and to
increase
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business
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.
Although
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there are both positive and negative approaches I think it is a positive development. Nowadays, in competitive ,markets different
companies
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promoted their
products
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in different ways.
However
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, for customers perception
companies
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advertising their
products
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as unique
products
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.
As a result
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, they are able to compete with existing market-dominant
companies
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and can
increase
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their
business
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.
For example
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, Colgate is the biggest toothpaste
company
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but suddenly their sales were going down and other
company
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increased their sales but when Colgate introduce their unique product and promoted that they only add salt in toothpaste for batter clean
then
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they backed their leading position. I think it is really a good way to
increase
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business
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because an idea can make the world change. When a
company
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can generate a great unique idea
then
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it is definitely their own credit to promote them.
For example
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, another toothpaste
company
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Pepsodent, when they introduced to Bangladesh that their paste is only halal and they do not add any unwanted material
then
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they did great
business
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because more than 90% of people in Bangladesh are Muslim and they care about it
although
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next
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time other
companies
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did same. In conclusion,
although
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promoting
products
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are new have some positive and negative development but I think it has a great positive impact and by
this
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,way a
company
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can
increase
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their
business
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rapidly.

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I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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