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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
It is not unusual in the world of endorsement to announce that a product or business is revised and made even better, each and every time they make a new exhibit to the telecast. Its positive and negative sides to being considered in detail before judging my negative attitude towards
this
 commercial endeavour. On the one hand, there are some benefits to
this
 marketing strategy. To start with, companies tend to add elements to a product, as part of continuing research, and the opinion of scientists, to make it more beneficial. It is good if these genuine things are explained in the new notice.
For instance
, a soap when added with almond oil could enhance its moisturizing property.
This
 change often gets unnoticed if not marketed with a ‘new’ tag.
Additionally
, brands that were famous a decade ago or so might disappear from the memory of the public when not heard again.
Such
 things rather need a ‘new’ tagged publicity, to get a life again in the market.
On the other hand
, negatives appear to be more highlighted in comparison. Often it seems,
this
 strategy comes along with a business tactic of the marketing team to attract more customers, while they lack enough customers. A famous coconut oil brand in India,
for instance
, comes with a new ingredient almost every month and claims that the product has become new. More advertisements like
this
 could minimize the trust of buyers towards the company. Another demerit is that through
this
 way, the brands usually attract youth with false assurances. Teenagers, especially tend to fall into
this
 trap believing every word in a commercial display without a fact check. Overall, even though putting up newness in an existing business and advertising that to the general public is not harmful, disadvantages appear to be overweighing the advantages to me. So, I would consider
this
 as a negative development.
Submitted by aswathysnairachu on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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