In many countries in the world people buy clothes and choose hair styles according to latest fashion. Why is this happening? Is this a positive or a negative development?

People

belonging to different countries of the

world

are nowadays investing more money in buying clothes and following the latest trends

of

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in

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fashion

regarding

selection

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the selection

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of hairstyles. In my opinion,

this

recent trend of following

fashion

blindly is detrimental. One of the reasons why

people

are attracted to

this

trend is that the

fashion

industry has been presented as a

world

of fantasy.

This

unique way of presentation has drawn the attention of the youth to the field of

fashion

,

for example

, a lot of dress designers conduct different

fashion

shows using

the

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apply

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famous sports and social media icons as models for showcasing their recent collections,

hence

the youngsters are attracted more towards

this

industry. Another reason is that in the modern

world

to make more money and to promote business,

people

are trying to invest a handsome amount of money in advertisements. These advertisements are made more eye-catching and sometimes even bad quality stuff is shown as being made up of durable material.

Thus

,

people

under the influence of these commercials develop trust and buy more from these brands. To illustrate

this

, the public mostly thinks that the brands investing more in the advertisement industry would

be having

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have

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better quality and these brands being business-minded tend to exploit these

people

due to

this

mentality. I am of the point of view that

this

development is affecting the

world

negatively. The followers of these recent trends in

fashion

are distracted,

therefore

they are emphasising more on adapting the newer ways to look more stylish and modern as compared to their studies, leading to a sharp decline in their grades. To illustrate it

further

, in the past students would focus more on their studies but owing to the greater influence of

fashion

these days, their emphasis has been shifted. They are spending more time thinking about what to wear for college without even realising that their time is being wasted

this

way. In conclusion,

although

following recent

fashion

is trendy, I think that the sudden surge in

fashion

followers is resulting in

this

youth being controlled by the

fashion

world

and some strategies must be planned to salvage

this

situation or else the effects

would

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be disastrous.