In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Today there are more marketing campaigns of different companies and manufacturers
which
Correct pronoun usage
that
show examples
focus the attention of consumers that their
product
is new on the market. There are many different reasons for
this
, but I assume that it is the struggle for the buyer’s attention and the growth of
product
sales. From my point of view, it is a positive
development
. One of the main reasons for
such
behavior
Change the spelling
behaviour
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is the competition of various manufacturers for the buyer to choose
this
particular company and not another. Thanks to the
development
of a
product
or
creation
Correct article usage
the creation
show examples
of a new one, which the businesses present in their advertising, they increase sales. The higher the sales are, the higher their profits are because consumers are interested in acquiring something new, unusual, and perfect for a period of time. The novelty of a
product
mentioned in the advertisement obligates companies to actually create something unique, something that has not been existed until now. I think
this
is a positive
development
. To create something new businesses invest a lot of money in the study and
development
of the
product
as a consequence the science develops, new discoveries occur, unexpected inventions appear, or old ones are improved. The invention of something new gives an impetus to the
development
of mankind.
For instance
, the appearance of the
first
iPhone on the phone market.
This
product
was completely new and
therefore
the company had a huge success and still has thanks to
it
Change the pronoun
its
show examples
ingenuity. To sum up, emphasising the novelty of the
product
in
an
Remove the article
apply
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advertising, business
attract
Change the verb form
attracts
show examples
the attention of customers. It has a positive
development
as
such
behavior
Change the spelling
behaviour
show examples
of companies provide advancement of technology that makes people's lives better.
Submitted by tatianaraysan2002 on

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    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
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    • Sentence 1 - Summary
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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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