In their advertising, businesses nowadays usually emphasis that their products are new in some way. Why is this,Do you think it is a negative or positive development?

Many business entities have resulted in using different strategies in marketing.In recent ,time some pursuit put more weight on their

products

by re-branding them as new.The reason for

this

is

competition

and the need to increase

sales

.

To begin

with, various

products

are being produced every day owing to the increase in creativity and innovation.

Subsequently

,

this

has resulted in

competition

among individuals to brand

products

as new.

For instance

, washing powder omo has been on the market shelves for several years but ,

still

Add a comma

,still

show examples

it is branded as new.

Additionally

, the pressure to increase productivity and

sales

have made many companies tag their

products

as new,so that they can maximize the

sales

by convincing consumers that the

product

has a new ingredient.

Thus

, the drive-by

competition

and the need for increased production had fueled advertising.

On the other hand

,

this

has got some demerits.

Firstly

, consumers are enticed to impulse buying in

products

that they did not budget for because they are attracted to the state-of-the-art.

Secondly

,there is no valid proof that the

product

has been improved.

For example

,it is very easy to have term new on the cover package but retain the same

product

inside.

Therefore

, customers have been exploited, and

then

no proof of the

product

being branded as new. To sum up,

although

, businesses get their

products

renamed in order to match

competition

and improve

sales

.

However

,

this

move has a negative challenge on customers because they result in impulse buying.