In their advertising, businesses nowadays usually emphasis that their products are new in some way. Why is this,Do you think it is a negative or positive development?

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Many business entities have resulted in using different strategies in marketing.In recent ,time some pursuit put more weight on their
products
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by re-branding them as new.The reason for
this
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is
competition
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and the need to increase
sales
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.
To begin
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with, various
products
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are being produced every day owing to the increase in creativity and innovation.
Subsequently
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,
this
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has resulted in
competition
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among individuals to brand
products
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as new.
For instance
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, washing powder omo has been on the market shelves for several years but ,
still
Add a comma
,still
show examples
it is branded as new.
Additionally
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, the pressure to increase productivity and
sales
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have made many companies tag their
products
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as new,so that they can maximize the
sales
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by convincing consumers that the
product
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has a new ingredient.
Thus
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, the drive-by
competition
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and the need for increased production had fueled advertising.
On the other hand
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,
this
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has got some demerits.
Firstly
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, consumers are enticed to impulse buying in
products
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that they did not budget for because they are attracted to the state-of-the-art.
Secondly
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,there is no valid proof that the
product
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has been improved.
For example
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,it is very easy to have term new on the cover package but retain the same
product
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inside.
Therefore
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, customers have been exploited, and
then
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no proof of the
product
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being branded as new. To sum up,
although
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, businesses get their
products
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renamed in order to match
competition
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and improve
sales
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.
However
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,
this
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move has a negative challenge on customers because they result in impulse buying.
Submitted by Sabina Hamisi on

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