In their advertising, businesses nowadays usually emphasis that their products are new in some way. Why is this,Do you think it is a negative or positive development?
Many business entities have resulted in using different strategies in marketing.In recent ,time some pursuit put more weight on their
products
by re-branding them as new.The reason for this
is competition
and the need to increase sales
.
To begin
with, various products
are being produced every day owing to the increase in creativity and innovation.Subsequently
, this
has resulted in competition
among individuals to brand products
as new.For instance
, washing powder omo has been on the market shelves for several years but ,still
it is branded as new.Add a comma
,still
Additionally
, the pressure to increase productivity and sales
have made many companies tag their products
as new,so that they can maximize the sales
by convincing consumers that the product
has a new ingredient.Thus
, the drive-by competition
and the need for increased production had fueled advertising.
On the other hand
, this
has got some demerits.Firstly
, consumers are enticed to impulse buying in products
that they did not budget for because they are attracted to the state-of-the-art.Secondly
,there is no valid proof that the product
has been improved.For example
,it is very easy to have term new on the cover package but retain the same product
inside.Therefore
, customers have been exploited, and then
no proof of the product
being branded as new.
To sum up,although
, businesses get their products
renamed in order to match competition
and improve sales
.However
,this
move has a negative challenge on customers because they result in impulse buying.Submitted by Sabina Hamisi on
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