In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Advertisements have become a vital part of businesses in modern days and they,

therefore

try to show their products‘ superiorities by presenting them to be new. In my opinion, showing how new a product is, could be either positive or negative from different perspectives. In my point of view, the reason that companies tend to show their product either new or different is to increase their sales. It is clear that the main goal of every company is to boost its profit.

Therefore

, it is obvious that increasing the shareholders' profits cannot be achieved unless the sales have risen.

For example

, there can be a variety of exact tools for digging a garden.

Thus

, the sales manager tries to present a tool that has a new substance for making the action easier.

By contrast

, a digging tool with no preferences compared with others might be more challenging to sell. Various methods used for marketing may have positive or adverse effects. The positive point is that people can realize a need they have not noticed before, or find it easier to have a more modern subject than their current one.

However

, a manipulative advertisement can lead to a negative reputation for the brand image.

For instance

, an individual may buy a production after a misunderstanding caused by the companies’ advertisements. The customer may wrongly think that product X is different from the one they had before, thereby being dissatisfied. In conclusion, every company needs to advertise its production wisely and effectively while avoiding being manipulative.

Submitted by arastoo_2731 on Mon Dec 06 2021

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Use cohesive linking words accurately and appropriately

Linking words are very important in your essay.

To score effectively on your IELTS exam, you should make an effort to implement short concise sentences coupled with linking words.

Almost every sentence in your essay should have a linking word of some sort.

In fact, the only sentences that can omit linking words are your background sentence and thesis.

Linking word examples:

firstly
secondly
thirdly
in additional
moreover
also
for example
for instance
therefore
however
although
even though
despite

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6Linking words
meeting the goal of 7 or more
0Word repetition
meeting the goal of 3 or fewer
0Grammar mistakes
 

4 paragraphs

254 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 7.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 9.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 9.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 7.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

Innovation
Fast-paced
Distinguishing
Psychological aspect
Inherently
Perceived
Continuous improvement
Revolutionary
Feasible
Throwaway culture
Undervalue
Longevity
Obscure
Novelty
Unsatisfactory

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In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Use cohesive linking words accurately and appropriately

Some people argue that young people are unfit for holding significant positions in the government, while others maintain that it is beneficial for them to occupy such roles. Discuss both views and give your own opinion.

The most important consideration while selecting a job or career has a high income. To what extent do you agree or disagree?

In many countries, children are engaged in some kind of paid work. Some people regard this as completely wrong, while others consider it as valuable work experience. Discuss both views and give your opinion.

Some people say that the main environmental problem of our time is the loss of particular species of plants and animals. Others say that there are more important environmental problems. Discuss both these views and give your own opinion.