In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Due to the current ever-growing of the world’s economy and expansion of startups, advertising becomes an indispensable part of every business. As a matter of fact, advertising not only acts as a key role to promote the latest products to customers but
also
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certainly decides whether companies are bankrupt. Overall, in order to be profitable,
product
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emphasis is frequently used to stimulate purchasing power. In my opinion,
this
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is a negative development that can lead to fabricated
advertisements
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, substandard
product
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quality, customers’ trust loss and various problems later on. Regarding untruthful
advertisements
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, it is absolutely unacceptable that these types of which are still available up to the present time. The false advertising of one
product
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is wrong on the morality side. A
product
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with no special function or substantial upgrade but with flashy
advertisements
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to attract people and they are willing to possess it, after all,
this
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is called morally wrong. Apple’s recent mobile versions are prime examples, iPhone 12 and iPhone 13 have numerous similarities or minimal improvements
such
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as bigger screen resolution, extra cameras, the same battery capacity but vendors sell them at an overpriced cost. In terms of low
product
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quality,
this
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is a regular issue currently happening in most
advertisements
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. Nowadays, the majority of companies tend to introduce their new products as soon as possible regardless of their products’ standard and
this
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trend is evident irresponsibility. It is a thoughtless action because the golden rule of business is the “Put customers
first
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” rule. If one company only pays attention to competing with the rival company by emphasizing its products in
advertisements
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but do not take good care of their quality
then
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a large number of customers definitely stop supporting them.
For instance
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, the founder of BKAV, a technology corporation located in Vietnam, made an announcement that his latest phone
product
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would be presented in front of the public in July 2021.
However
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, in
such
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a short term, he and his team could not deliver a fully striking
product
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and received lots of criticisms from audiences.
Instead
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of delaying the date to improve his proud
product
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, he continued to keep his promise and the worst outcome came as a matter of course. In conclusion,
although
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it has changed a lot since the consumer protection act has been authorized.
However
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, it
also
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has brought too many problems for
this
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to be considered a positive development.
Submitted by htphuoc1995 on

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Word Count

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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