In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Due to the current ever-growing of the world’s economy and expansion of startups, advertising becomes an indispensable part of every business. As a matter of fact, advertising not only acts as a key role to promote the latest products to customers but
also
certainly decides whether companies are bankrupt. Overall, in order to be profitable,
product
emphasis is frequently used to stimulate purchasing power. In my opinion,
this
is a negative development that can lead to fabricated
advertisements
, substandard
product
quality, customers’ trust loss and various problems later on. Regarding untruthful
advertisements
, it is absolutely unacceptable that these types of which are still available up to the present time. The false advertising of one
product
is wrong on the morality side. A
product
with no special function or substantial upgrade but with flashy
advertisements
to attract people and they are willing to possess it, after all,
this
is called morally wrong. Apple’s recent mobile versions are prime examples, iPhone 12 and iPhone 13 have numerous similarities or minimal improvements
such
as bigger screen resolution, extra cameras, the same battery capacity but vendors sell them at an overpriced cost. In terms of low
product
quality,
this
is a regular issue currently happening in most
advertisements
. Nowadays, the majority of companies tend to introduce their new products as soon as possible regardless of their products’ standard and
this
trend is evident irresponsibility. It is a thoughtless action because the golden rule of business is the “Put customers
first
” rule. If one company only pays attention to competing with the rival company by emphasizing its products in
advertisements
but do not take good care of their quality
then
a large number of customers definitely stop supporting them.
For instance
, the founder of BKAV, a technology corporation located in Vietnam, made an announcement that his latest phone
product
would be presented in front of the public in July 2021.
However
, in
such
a short term, he and his team could not deliver a fully striking
product
and received lots of criticisms from audiences.
Instead
of delaying the date to improve his proud
product
, he continued to keep his promise and the worst outcome came as a matter of course. In conclusion,
although
it has changed a lot since the consumer protection act has been authorized.
However
, it
also
has brought too many problems for
this
to be considered a positive development.
Submitted by htphuoc1995 on

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Writing9 with appropriate and specific direction to the original content.

Word Count

IELTS says that you should write a minimum of 250 words in writing task 2. If you go under word count you will lose marks in task response.

A very long essay will not give you a higher band score.

Aim for between 260 to 290 words in writing task 2. This will ensure a concise essay and will be realistic in terms of time management. You have only 40 minutes to write the essay and you need around 10 minutes of planning time, so you will not be able to write a long essay in 30 minutes.

Discover more tips in The Ultimate Guide to Get a Target Band Score of 7+ »— a book that's free for 🚀 Premium users.

Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
What to do next:
Look at other essays: