In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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In the present world,
businesses
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are trying hard to attract more
customers
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and spread their markets by promoting
products
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as fresh-making and new using different methods, including television, radio, newspapers, and social media. Even though promoting
products
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as new can bring to the
businesses
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many advantages, it can
also
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offer some negative effects to the commerce. From my point of view, I believe that persuading
customers
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by claiming that the
products
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are newly made can somehow become a negative development. There are numerous reasons why fields nowadays
is
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are
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persuading
customers
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by saying that their
products
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are new, but only three will be outlined in
this
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paragraph.
Firstly
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, promoting a product as newly made will surely make it sound attractive and catchy to the
customers
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.
Therefore
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, the
second
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reason, when a product sounds interesting enough that it catches the market’ eyes it is easier for the
businesses
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to convince their target to purchase.
Lastly
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, the more purchasers the
businesses
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have, the more they will earn more profit. While promoting may give employment
such
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positive effects, there are
also
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various drawbacks that can be noted. Of course, these days, companies are controlling the abundance of advertisements that not all are approved by the governments. It means that some broadcast that appeared on television or radio that has the product presented as fresh and new might be falsely advertised. People might believe the claims made up by those commercials and decide to purchase.
As a result
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, the customer got low-quality goods.
In addition
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, not all
products
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promoted as new are appropriate for youth, so parents must keep in touch with their children. In conclusion,
businesses
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are using a variety of methods in order to spread their markets as large as possible, which will somehow give them more profit in return. By promoting
products
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as new can give both positive and negative effects.
Businesses
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can be benefited from
this
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while there are negative drawbacks to the market like a false endorsement and low-quality goods.
Submitted by creammicom on

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Topic Vocabulary:
  • Innovation
  • Fast-paced
  • Distinguishing
  • Psychological aspect
  • Inherently
  • Perceived
  • Continuous improvement
  • Revolutionary
  • Feasible
  • Throwaway culture
  • Undervalue
  • Longevity
  • Obscure
  • Novelty
  • Unsatisfactory
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