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Band 7.5

Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree with these views?

#sales #consumer #goods #power #society
Advertisements
 have always been an integral part of marketing which could boost sales. At present days, With the advancement of technology, commercials have become more alluring and increased sales of consumer
products
, whereas it is not a real need for the masses. I completely agree with
this
 statement that advertisement significantly impacts sales. Sometimes, it manipulates
people
 to buy needless
goods
. To commence with, many advertising groups make promotion content with a strong storyline and marvellous cinematography to engage more customers, which has offered appealing offers for a particular time.
Moreover
, these associations not only promote their
goods
 with attractive promotions but
also
 with exaggerated information, while most of them are fake.
For example
, few fairness cream companies make content that tries to promote, by using these
products
,
people
 could be fair and beautiful within seven days.
Consequently
, most
people
, especially women, have purchased those
products
 at
this
 instinct without any harmful ingredients concern.
However
,
this
 is not applicable for e everyone. On the other side, some renowned branded shops do not need to make
such
advertisements
 to attract
people
 to sell their
goods
 whenever they are already prominent for their excellent quality.
Additionally
, certain
people
 do not bother about the promotional content, and they are cautious about their shopping.
For instance
, Samsung, Apple, Nokia are well known mobile companies, and they sell their
products
 based on their famous quality rather than making attractive promotions. In conclusion, it is undeniable that
advertisements
 have evolved nowadays and revolutionised the selling market.
Nevertheless
, I strongly agree that exaggerated
advertisements
 have made
people
 buy useless
goods
.
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Use a variety of complex and simple sentences

You should use complex sentences in your writing, but it does not mean that you should try to make all of our sentences complex.

‘Complex’ sentences are not actually very complex; they are just two or more simple sentences put together. Putting them together makes the essay more coherent and cohesive.

Examples:

I really want to study but I’m too tired.

I wore a warm coat because the weather was cold.

If action is not taken soon on climate change, global warming will get worse.

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • consumer behavior
  • perceived need
  • lifestyle aspirations
  • brand image
  • prestige
  • psychological techniques
  • scarcity
  • social proof
  • celebrity endorsements
  • technological advancements
  • product innovations
  • emerging consumer needs
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