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Band 7

Large businesses have big budgets for marketing and promotion and as a result, people graviate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?

#businesses #budgets #promotion #people #graviate #products
In recent years, big
companies
 are able to organise large marketing campaigns that attract a great number of buyers due to their unlimited
budgets
.
This
 essay would attempt to point out the primary aftermaths of
this
 situation before outlining some viable solutions to mitigate the problems. One evident damage of
this
 situation is the losses of local
companies
. Local
businesses
 with smaller
budgets
 can not do marketing campaigns as the size of big
companies
, leading them to be the obvious underdog in today’s competitive market.
For example
, big
companies
 can easily allocate their
budgets
 for celebrity endorsement in order to attract public attention and boost their sales effectively, but small-sized local stores can not afford
such
 expensive advertising methods like that,
therefore
 they have to use cheaper methods that bring lower results.
In addition
, due to having insignificant
budgets
, local
products
 would start to be bought and monopolized by large
businesses
. One effective method to tackle
this
 problem is the cheaper advertising solutions for local industry. In today’s modern society, it’s not hard to see somebody surfing social networking sites
such
 as Facebook or Instagram. Local
companies
 can easily post a picture of their
products
 on social media without losing a penny.
Therefore
, whether they make a profit or not is up to their
products
’ qualities. The
second
 solution is that the government can impose higher taxes on large
businesses
 and use that money to create financial aid to support potential local
companies
. In conclusion,
although
 large
businesses
 with their vast amount of
budgets
 can easily impact people to buy their
products
 by all kinds of advertisements, there are still many opportunities for local
products
 as long as they can guarantee about the qualities with consumers.
Submitted by mingm0301 on

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Include an introduction and conclusion

A conclusion is essential for IELTS writing task 2. It is more important than most people realise. You will be penalised for missing a conclusion in your IELTS essay.

The easiest paragraph to write in an essay is the conclusion paragraph. This is because the paragraph mostly contains information that has already been presented in the essay – it is just the repetition of some information written in the introduction paragraph and supporting paragraphs.

The conclusion paragraph only has 3 sentences:

  • Summary
  • Restatement of thesis
  • Prediction or recommendation

Example:

To summarize, a robotic teacher does not have the necessary disciple to properly give instructions to students and actually works to retard the ability of a student to comprehend new lessons. Therefore, it is clear that the idea of running a classroom completely by a machine cannot be supported. After thorough analysis on this subject, it is predicted that the adverse effects of the debate over technology-driven teaching will always be greater than the positive effects, and because of this, classroom teachers will never be substituted for technology.

Start your conclusion with a linking phrase. Here are some examples:

  • In conclusion
  • To conclude
  • To summarize
  • Finally
  • In a nutshell
  • In general

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