In their advertising, businesses nowadays usually emphasise that their products are new m some way. Why is this? Do you think it is a positive or negative development?

Recently,

businesses

tend to highlight new features incorporated in their

products

in their promotion materials. There can be many logical reasons behind

this

move,

such

as to get people’s attention and to justify a price mark-up.

Although

this

strategy

is a positive development, it does have some adverse effects.

Firstly

,

businesses

always stress the latest technologies or design their

products

have in their promotions because they want to attract the majority of their

customers

. I think

this

is good progress because, in a way,

this

can help their

customers

’ decision-making process more manageable. The

customers

would not have to do more profound research on the

products

when the marketing team has already done the work for them.

This

move can

also

help the business justify the price increment, which is good for them because they can gain more profit.

On the other hand

,

this

marketing

strategy

has some adverse developments. The

businesses

can manipulate the targeted

customers

by telling them the

products

have the most recent features compared to their previous version.

However

, they can

also

make slight adjustments to the

products

and claim that they make changes to them. They can

also

increase the price of the

products

while the adjustments made are very minimal.

Hence

,

this

marketing

strategy

, in a way, can be deceiving and only benefit the business but not the consumers. In conclusion,

businesses

do focus more on the latest features that their

products

have in their promotions.

This

marketing

strategy

has some positive developments,

such

as getting their targeted

customers

to buy their

products

.

However

,

this

marketing method can

also

negatively impact the

customers

by manipulating capitalists.