In their advertising, businesses nowadays usually emphasise that their products are new m some way. Why is this? Do you think it is a positive or negative development?

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Recently,
businesses
tend to highlight new features incorporated in their
products
in their promotion materials. There can be many logical reasons behind
this
move,
such
as to get people’s attention and to justify a price mark-up.
Although
this
strategy
is a positive development, it does have some adverse effects.
Firstly
,
businesses
always stress the latest technologies or design their
products
have in their promotions because they want to attract the majority of their
customers
. I think
this
is good progress because, in a way,
this
can help their
customers
’ decision-making process more manageable. The
customers
would not have to do more profound research on the
products
when the marketing team has already done the work for them.
This
move can
also
help the business justify the price increment, which is good for them because they can gain more profit.
On the other hand
,
this
marketing
strategy
has some adverse developments. The
businesses
can manipulate the targeted
customers
by telling them the
products
have the most recent features compared to their previous version.
However
, they can
also
make slight adjustments to the
products
and claim that they make changes to them. They can
also
increase the price of the
products
while the adjustments made are very minimal.
Hence
,
this
marketing
strategy
, in a way, can be deceiving and only benefit the business but not the consumers. In conclusion,
businesses
do focus more on the latest features that their
products
have in their promotions.
This
marketing
strategy
has some positive developments,
such
as getting their targeted
customers
to buy their
products
.
However
,
this
marketing method can
also
negatively impact the
customers
by manipulating capitalists.
Submitted by nur_fatina on

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Topic Vocabulary:
  • cutting-edge
  • groundbreaking
  • innovative
  • state-of-the-art
  • revolutionary
  • unveiling
  • upgraded
  • exclusive
  • next-generation
  • consumer demand
  • market share
  • competitive edge
  • brand loyalty
  • tech-savvy
  • economic growth
  • throwaway culture
  • overconsumption
  • customer satisfaction
  • superficial features
  • stimulate economic activity
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