In their advertising, businesses nowadays usually emphasise that their products are new m some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #m #development

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Recently,

businesses

Use synonyms

tend to highlight new features incorporated in their

products

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in their promotion materials. There can be many logical reasons behind

this

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move,

such

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as to get people’s attention and to justify a price mark-up.

Although

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this

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strategy

Use synonyms

is a positive development, it does have some adverse effects.

Firstly

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businesses

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always stress the latest technologies or design their

products

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have in their promotions because they want to attract the majority of their

customers

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. I think

this

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is good progress because, in a way,

this

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can help their

customers

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’ decision-making process more manageable. The

customers

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would not have to do more profound research on the

products

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when the marketing team has already done the work for them.

This

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move can

also

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help the business justify the price increment, which is good for them because they can gain more profit.

On the other hand

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this

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marketing

strategy

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has some adverse developments. The

businesses

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can manipulate the targeted

customers

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by telling them the

products

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have the most recent features compared to their previous version.

However

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, they can

also

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make slight adjustments to the

products

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and claim that they make changes to them. They can

also

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increase the price of the

products

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while the adjustments made are very minimal.

Hence

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this

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marketing

strategy

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, in a way, can be deceiving and only benefit the business but not the consumers. In conclusion,

businesses

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do focus more on the latest features that their

products

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have in their promotions.

This

Linking Words

marketing

strategy

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has some positive developments,

such

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as getting their targeted

customers

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to buy their

products

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However

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this

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marketing method can

also

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negatively impact the

customers

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by manipulating capitalists.

Submitted by nur_fatina on Thu Feb 10 2022

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Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

for example
for instance
to illustrate this
to give a clear example
such as
namely
to illustrate
take, for example

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8
Linking words
meeting the goal of 7 or more
4
Word repetition
meeting the goal of 3 or fewer
0
Grammar mistakes
detected issues

0123456789.0505

Overall Band Score

Coherence and Cohesion: 5.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 6.0

Complete response

7.5

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

272 words

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Topic Vocabulary:

cutting-edge
groundbreaking
innovative
state-of-the-art
revolutionary
unveiling
upgraded
exclusive
next-generation
consumer demand
market share
competitive edge
brand loyalty
tech-savvy
economic growth
throwaway culture
overconsumption
customer satisfaction
superficial features
stimulate economic activity

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In their advertising, businesses nowadays usually emphasise that their products are new m some way. Why is this? Do you think it is a positive or negative development?

Support ideas with relevant, specific examples

The Internet has dramatically altered our lives over the past few decades. Although some of these changes have been negative, the overall effect of this technology has been positive. What are your opinions on this?

The use of personal cars has increased more than ever before but this use of cars causes many problems. What are those problems? To reduce these problems, should we discourage people to use cars? Give reasons for your answers and include any relevant examples from your own experience or knowledge.

It is important for people to take risks, both in their professional lives and their personal lives. Do you think advantages of taking risks outweight the disadvantages.

In many workplaces, online communication is getting more common than meeting face to face. Do the advantages of this development outweigh the disadvantages? Give reasons for your answer and include any relevant examples from your own knowledge or experience.