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Writing Samples
Band 7.5

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
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With the growing competition nowadays, businesses tend to promote their products by presenting them as new commodities in their advertisements. The intention behind
this
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 is to pique customers’ attention by masquerading it as a unique selling point. In my opinion,
this
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 can be seen as a negative development since it can lead to overconsumption beyond
people
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’s necessities. The main reason why products are shown as the latest version is a marketing scheme to gain consumers' interest.
People
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 are more likely to be curious about new items that highlight their upgraded features or launch their latest model.
For instance
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, every single time Apple launches their new iPhone, many
people
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 will flock to buy it as soon as possible due to its proclaimed improved quality.
Hence
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 why businesses label their products as brand new to get potential buyers' awareness.
Nevertheless
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, focusing on new characteristics of commodities in ads can create excessive consumption in society.
This
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 is because, in the long run, consumers will purchase items just for the sake of novelty
instead
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 of necessities. As evidence, these days many young adults own multiple mobile phones even though it is not essential for their daily use.
Instead
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 of seeing it as a tertiary need as it used to in the past,
people
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 consider it as part of the primary requirement to own commodities with the latest features.
This
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 excessive lifestyle is the result of businesses' embellishment in their commercials. In conclusion, the primary reason companies advertise their items as new is to exploit
people
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's attention for the sake of profit. Unfortunately,
this
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 recent trend is causing a negative impact on
people
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’s way of living.
Submitted by nadita.ayudya on

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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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