In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In

this

contemporary epoch, many advertisers claim that their goods and services are generic and different from any previous products, and

this

is driven by the need to

increase

their sales capacity. Whilst competitiveness has to be encouraged, many proponents and I believe that some of these advertising techniques can be misleading to the consumers.

Thus

, the reasons for that as well as my contention will be

further

explained in

this

essay. To embark on, many marketing departments, especially in multinational companies, have realized that promoting that their merchandise have distinctive features will help

increase

their revenues. To illustrate, when a technology firm informs its customers that their phone, computer or any new gadget has special advantages, many feel excited and rush to buy

such

a device, even though

this

might be unrealistic. An eminent example of

that is

when Apple announced that their new iPhone has the

first

and the latest facial recognition technology, despite the fact that

this

feature has been included in many other products

such

as Samsung and Sony, their sales for the iPhones has been boosted tremendously.

Therefore

, it can be said that claiming an authentic or outstanding characteristic for a product will probably

increase

its market size.

However

, despite the merits of these

sponsered

Correct your spelling

sponsored

announcements,

it

Correct pronoun usage

they

show examples

have

also

some malignant effects on society because they cause an

increase

in unconscious consumerism-driven behaviour.

In other words

, if the number of commercial campaigns multiplies, the number of unnecessary items that are being bought will surge, which will cause a soaring rate of inflation and an

increase

in the amount of waste produced yearly. As a matter of fact, according to an article that has been published by the National Geographic magazine, increased consumption is responsible for higher plastic waste

that is

being dumped into oceans every year.

As a result

, enhanced buying by individuals and families due to monetized content may not only causes an economic recession

,

Remove the comma

apply

show examples

but

also

impacts the environment. In conclusion, after

this

essay has manifested the abovementioned points, it can be reiterated that

although

free markets require paid promotions to keep up with the competition, it can lead to some catastrophic impacts on ecosystems and economies.

Therefore

, I am a staunch believer that advertising is ought to be controlled.