In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development

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this

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contemporary epoch, many advertisers claim that their goods and services are generic and different from any previous products, and

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is driven by the need to

increase

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their sales capacity. Whilst competitiveness has to be encouraged, many proponents and I believe that some of these advertising techniques can be misleading to the consumers.

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, the reasons for that as well as my contention will be

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explained in

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essay. To embark on, many marketing departments, especially in multinational companies, have realized that promoting that their merchandise have distinctive features will help

increase

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their revenues. To illustrate, when a technology firm informs its customers that their phone, computer or any new gadget has special advantages, many feel excited and rush to buy

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a device, even though

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might be unrealistic. An eminent example of

that is

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when Apple announced that their new iPhone has the

first

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and the latest facial recognition technology, despite the fact that

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feature has been included in many other products

such

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as Samsung and Sony, their sales for the iPhones has been boosted tremendously.

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, it can be said that claiming an authentic or outstanding characteristic for a product will probably

increase

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its market size.

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, despite the merits of these

sponsered

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sponsored

announcements,

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they

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have

also

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some malignant effects on society because they cause an

increase

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in unconscious consumerism-driven behaviour.

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, if the number of commercial campaigns multiplies, the number of unnecessary items that are being bought will surge, which will cause a soaring rate of inflation and an

increase

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in the amount of waste produced yearly. As a matter of fact, according to an article that has been published by the National Geographic magazine, increased consumption is responsible for higher plastic waste

that is

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being dumped into oceans every year.

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, enhanced buying by individuals and families due to monetized content may not only causes an economic recession

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apply

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but

also

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impacts the environment. In conclusion, after

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essay has manifested the abovementioned points, it can be reiterated that

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free markets require paid promotions to keep up with the competition, it can lead to some catastrophic impacts on ecosystems and economies.

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, I am a staunch believer that advertising is ought to be controlled.

Submitted by youssef.nageh on Sun Mar 27 2022

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12
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meeting the goal of 7 or more
1
Word repetition
meeting the goal of 3 or fewer
3
Grammar mistakes
detected issues

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Overall Band Score

Coherence and Cohesion: 4.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 6.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 6.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

377 words

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Topic Vocabulary:

emphasise
advertising
products
innovation
competitive strategy
consumer dissatisfaction
value

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In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Nowadays both men and women spend a lot of money on beauty care. This was not so in the past. What may be the root cause of this behaviour? Discuss the reasons and possible results.

Some people think it is more important to spend money on roads and motorways than on public trasnport systems such as railways and trams. To what extend do you agree or disagree?

15. You’re interested in a music course that you saw on an advertisement. Write a letter to the club. In your letter, you should: - explain why you’re interested - request more information about the course - talk about your past experiences.

There is more and more outrage and anger common in society today. Why is this? Is this a positive or a negative development?

It is often said that governments spend too much money on wild life protection, while others say that there are other problems that are more important? do you agree or disagree?