In their advertising,businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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Many
businesses
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recently tend to highlight that their goods are updated and modern.Some
people
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believe that doing
this
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way
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is attractive to the majority of
people
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to purchase their
products
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.For
this
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reason,the commercial company is likely to promote their goods.In my opinion,
this
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way
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has both positive and negative outcomes.The following cases and examples will help support my point of view. On the one hand,there are several reasons why most
businesses
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desire to do
this
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.
Firstly
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,the development and improvement of their
products
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have considerably affected
people
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's attitude that they require fashionable
products
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.If clients are more interested in their
products
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,the business will acquire a high profit.
Moreover
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,the advertisement of new
products
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which is promoted by celebrities is the most effective in persuading many
people
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to buy their
products
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because they want to emulate their idols that use new and modern
products
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.
Therefore
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,most
businesses
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that decide to find a new
way
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to encourage their fashionable
products
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will receive more customers and greater income.
On the other hand
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,promoting new
products
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by advertising may have some disadvantages.One
way
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is that the commercial company has to expend a large amount of money for the investment which has a high risk.
In addition
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,some
businesses
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fail to convince
people
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to purchase their
products
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,so they become bankrupt.On top of that,some citizens extremely prefer the same product and they do not require something new.The advertisement has ignored some outdated
products
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and only expresses the new ones.For
this
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reason,some residents are unsatisfied with modifying goods,so the sale of the business will decrease in the future. In conclusion,emphasising that
products
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are new and fashionable through advertising is considered to be practical for many
businesses
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.
However
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,some commercial organizations lose their finance and
also
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clients because of the encouragement of new
products
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.The cases and examples have supported my point of view to the best.
Submitted by nopcharai.si on

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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