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In their advertising,businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

#businesses #emphasise #products #development
Many
businesses
 recently tend to highlight that their goods are updated and modern.Some
people
 believe that doing
this
way
 is attractive to the majority of
people
 to purchase their
products
.For
this
 reason,the commercial company is likely to promote their goods.In my opinion,
this
way
 has both positive and negative outcomes.The following cases and examples will help support my point of view. On the one hand,there are several reasons why most
businesses
 desire to do
this
.
Firstly
,the development and improvement of their
products
 have considerably affected
people
's attitude that they require fashionable
products
.If clients are more interested in their
products
,the business will acquire a high profit.
Moreover
,the advertisement of new
products
 which is promoted by celebrities is the most effective in persuading many
people
 to buy their
products
 because they want to emulate their idols that use new and modern
products
.
Therefore
,most
businesses
 that decide to find a new
way
 to encourage their fashionable
products
 will receive more customers and greater income.
On the other hand
,promoting new
products
 by advertising may have some disadvantages.One
way
 is that the commercial company has to expend a large amount of money for the investment which has a high risk.
In addition
,some
businesses
 fail to convince
people
 to purchase their
products
,so they become bankrupt.On top of that,some citizens extremely prefer the same product and they do not require something new.The advertisement has ignored some outdated
products
 and only expresses the new ones.For
this
 reason,some residents are unsatisfied with modifying goods,so the sale of the business will decrease in the future. In conclusion,emphasising that
products
 are new and fashionable through advertising is considered to be practical for many
businesses
.
However
,some commercial organizations lose their finance and
also
 clients because of the encouragement of new
products
.The cases and examples have supported my point of view to the best.
Submitted by nopcharai.si on

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  • to illustrate this
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  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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