Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

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this

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present time, it is believed by some that high sales of popular

commodities

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are a sign of powerful advertising and it does not mean that society actually needs that product. I completely agree with

this

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statement. In

this

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essay, the reasons for

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will be discussed.

To begin

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with, people tend to

use

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familiar brands and

commodities

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that have been advertised before, because they trust them more even if they do not need them. To illustrate

this

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, recent studies have shown that the public tends to

use

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famous products because they think that those goods are more effective and

also

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safe and they are sceptical of unknown

commodities

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even if there is no evidence to support them.

For instance

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, many buy apple products solely because of their brand.

Therefore

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, society has more tendency to

use

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highly advertised brands and they prefer them even if they do not need them.

Lastly

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, marketing today relies on artificial intelligence and its goal is to sell more

commodities

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to more people and it does not care if they need them or not.

This

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can be seen in online adverts. AI uses the public's data to

use

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more efficient ways to sell things to them.

For example

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, studies have shown that people like to buy things they do not need with AI designed adverts.

Thus

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, using AI to maximize our marketing abilities will make us ignore the needs of our customers. To conclude,

companies

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companies'

company's

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usage of technologies

such

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as artificial intelligence makes them ignore the needs of customers and branding which makes customers trust them even if they do not need them. In my view, it is obvious that popular goods are bought because they were well-advertised. Given the circumstances, it is recommended to involve the government to try to correct

this

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process.

Submitted by tsp10majidi on Fri Apr 08 2022

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9
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meeting the goal of 7 or more
2
Word repetition
meeting the goal of 3 or fewer
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detected issues

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Overall Band Score

Coherence and Cohesion: 9.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 8.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 8.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

4 paragraphs

300 words

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Topic Vocabulary:

consumer behavior
perceived need
lifestyle aspirations
brand image
prestige
psychological techniques
scarcity
social proof
celebrity endorsements
technological advancements
product innovations
emerging consumer needs

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Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

You are going to have a family party in a private room in a hotel. Write a letter to the hotel manager. In your letter, say: ● why you need to use this private room ● what you need them to provide for the party ● inquire about the price of the food you are ordering

There is an increasing trend around the world of married couples deciding not to have children. Discuss the advantages and disadvantages for couples who decide to do this.

Some people think it would be a good idea for schools to teach every young person how to be a good parent. Do you agree or disagree with this opinion? Describe the skills a person needs to be a good father.

One of the consequences of improved medical care is that people are living longer and life expectancy is increasing. Do you think the advantages of this development outweigh the disadvantages?