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Writing Samples
Band 8

Some people say that advertising is extremely successful at increasing sale. Others think that advertising is so common that we no longer pay attention to it. Discuss both view and give your own opinion.

Several
people
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 express the idea that advertising is an essential tool for growing sales. Whereas others guess that advertising has become so widespread we do not consider it anymore. I stick to the former view of
people
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 who still value the role of
ads
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 because well-targeted and well-presented
ads
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 still find their consumers. It is not a revelation that I say that
ads
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 have become very common and can be found everywhere. On the one hand, sometimes we do not notice them because of their huge number. There are lots of cases that we pass by them without even taking a look at them. Many outdoor
ads
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 can be a great example of the above-mentioned idea.
However
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this
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 is not because
ads
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 have become common, but because the target is not right chosen, and it has marketing problems.
On the other hand
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, I can not agree with the statement that they have lost their role. If we look in general, we can see that the special-designed and innovative
ads
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 are very noticeable. When we choose our right target and put it in the right place where it can find its consumers, it definitely will.
Moreover
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, a lot of
ads
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 are so well-introduced that
people
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 want to become a user of these items.
For example
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, the
ads
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 of Coca-Cola and Pepsi are always competitive and interesting to be followed. And
also
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 we should not underestimate the function of social
ads
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, which discourage
people
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 from bad habits or behaviours.
For instance
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, the very common one, the target of which is drivers. It illustrates how driving fast you danger not only yourself but your loved ones. To conclude, we can say that
although
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 there are
people
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 who believe that
ads
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 are so common that
people
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 stopped observing them, the problem lies in the wrong product placement, bad targeting, and bad packaging.

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