Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

this

contemporary world, marketing plays a vital role in the sales operations of companies. The powerful advertisements make people buy popular products which they might not require. I partially agree with

this

notion and in

this

essay, I will discuss both sides. On the

first

hand, appealing products featured in alluring ads are luring consumers to purchase items. The aesthetically presented commercials not only trick their minds but

also

provoke them for purchasing unwanted things.

For instance

, the television ad of the latest iPhone 13 represents its specifications on screen very smartly;

due to

Change preposition

apply

show examples

which a potential phone buyer, who might not have enough budget would consider purchasing it. Even though if they have to go with the EMI option, they would not hesitate.

Hence

, I think, they do over-shopping by watching smart ads.

However

on the other hand

, in

this

modern world, vice purchasing decisions are being made by buyers as they are becoming smarter day by day. Before paying their hard-earned money, they prefer to do research over the internet regarding products, their ratings as well as customer feedback. To illustrate, a plethora of gadgets comparison sites are available on the world wide web which

are

Change the verb form

show examples

being used by millions of users before they decide about their desired smartphone brand.

Thus

, despite the influence of billboards, shoppers are making mindful decisions about their shopping needs. In conclusion, in

this

era of marketing, the majority of sales for businesses are by commercials. There are a few people in society who get attracted to

such

marketing campaigns and do the shopping for unnecessary things;

nevertheless

, there is a major part of society which is not influenced by it. I believe that one should act smartly and buy things as per their requirement only.

Submitted by hvyas on Mon May 02 2022

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10Linking words
meeting the goal of 7 or more
0Word repetition
meeting the goal of 3 or fewer
2Grammar mistakes
 

4 paragraphs

294 words

0123456789.0505

Overall Band Score

Coherence and Cohesion: 9.0

Logical structure

Introduction & conclusion present

Supported main points

Accurate linking words

Variety in linking words

Lexical resource: 7.0

Varied vocabulary

Accurate spelling & word formation

Grammatical Range: 7.0

Mix of complex & simple sentences

Clear and correct grammar

Task Achievement: 9.0

Complete response

Clear & comprehensive ideas

Relevant & specific examples

Appropriate word count

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Topic Vocabulary:

consumer behavior
perceived need
lifestyle aspirations
brand image
prestige
psychological techniques
scarcity
social proof
celebrity endorsements
technological advancements
product innovations
emerging consumer needs

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