In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

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It is not uncommon to see that
products
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showed shown in advertisements nowadays always imply that they are new in some way. In
this
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essay, the reasons for
this
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trend will be discussed and I will explain why I view
this
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as a positive one. The most obvious reason for those firms constantly seeking new features to advertise their
products
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is that they want to have advantages over their
peer
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companies. There are various choices in the market for
customers
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, it is hard for them to stick to one product for too long. They will either get bored or be attracted by other newly released items. In
such
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cases, updating the
products
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frequently can help the businesses maintain the old
customers
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as well as convince new clients
customers
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to choose their
products
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instead
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of the ones from their
peer
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companies. In my view,
this
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is a positive trend as it can encourage
creativity
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and motivate people to make innovations. To win from the
peer
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competition in the market, those manufacturers would try ever harder to produce new
products
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.
This
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means more funding would be allocated
into
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to
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inventing and
also
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that more employees with the qualities of
creativity
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would be hired and promoted, making people address
creativity
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more in the society,
thus
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more interesting
products
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can be invented, offering more choices to shoppers. As discussed above, businesses usually emphasise the new traits of their goods these days due to the reason that they want to win the competition among
peer
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companies, addressing more attention from
customers
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. And
this
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is a positive trend as
this
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can encourage
creativity
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and trigger the market to offer better
products
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.
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For we to consider an essay structure a great one, it should be looking like this:

  • Paragraph 1 - Introduction
    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
    • Sentence 4 - Outline sentence
  • Paragraph 2 - First supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

Our recommended essay structure above comprises of fifteen (15) sentences, which will make your essay approximately 250 to 275 words.

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Topic Vocabulary:
  • emphasise
  • advertising
  • products
  • innovation
  • competitive strategy
  • consumer dissatisfaction
  • value
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