Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while others think there are disadvantages. Discuss both views and give your opinion.

There are companies that sponsor sportsmen as a practice to promote themselves. Some individuals believe that there are advantages and disadvantages
providing
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to providing
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funds and products to
sports
. The good and the bad side of the sponsorship will be discussed below. Investing funds
on
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in
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sports
events or athletes can raise awareness of the companies. Famous
sports
competitions attract lots of viewers and audiences. They are available to watch
on site
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on-site
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, on television or even on the online streaming platform. It is useful to promote and
to
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apply
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increase the visibility of a brand and related products by linking them with a popular event. Pocari is a product which is able to provide electrolytes to humans after
workout
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a workout
the workout
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. The company promotes the drink by putting advertisements in the Olympic Games and sponsoring athletes to drink their product. They had made a good profit after the competition.
On the other hand
, the company’s reputation may be affected badly by
athlete’s
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athletes’
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behavior
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behaviour
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. There are athletes who are as well known as other public figures and they have the power
of
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to
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influence
in
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apply
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the public. The presentation and behaviour of an athlete like the use of illegal drugs during competition,
violence
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violent
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acts or marital affairs
destroys
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destroy
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their social image. When an athlete has bad publicity, the brand is
also
affected. Tiger Woods, a famous golfer, was involved in extramarital affairs during his golf career.
This
incident gave an estimate for damage to the market value of Woods' main sponsors. To conclude, providing funds
on
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for
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sports
games or sportsmen can help to increase the visibility of the company whereas it may
also
affect the brand’s reputation by athletes’ performance. It is necessary to invest in a proper
sports
event and to maintain a good image of their spokesperson to the public.
Submitted by leungheiman1997.lhm on

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    • Sentence 1 - Background statement
    • Sentence 2 - Detailed background statement
    • Sentence 3 - Thesis
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    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 3 - Second supporting paragraph
    • Sentence 1 - Topic sentence
    • Sentence 2 - Example
    • Sentence 3 - Discussion
    • Sentence 4 - Conclusion
  • Paragraph 4 - Conclusion
    • Sentence 1 - Summary
    • Sentence 2 - Restatement of thesis
    • Sentence 3 - Prediction or recommendation

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Essentional vocabulary list for IELTS Writing 7+

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Topic Vocabulary:
  • brand visibility
  • target audience
  • endorsement deals
  • positive association
  • commercial interests
  • conflict of interest
  • over-reliance
  • excessive commercialization
  • sportsmanship
  • athletic performance
  • corporate sponsorship
  • fan engagement
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