People are usually confronted with huge amount of advertisements in their life from competing companies. How do you think the advertising industry influences people? And what measures can be adopted to counter the risks of disastrous effects?

Nowadays,
companies
are competing with each other to advertise their products to potential
customers
using various methods.
Subsequently
,
people
are exposed to
advertisements
from the moment they wake up until the moment they fall asleep.
This
essay will discuss how
this
phenomenon can have negative effects on
people
and what we can do to counter these effects. While
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the advertisement
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is important for both
companies
and potential
customers
, the massive amount of ads we see on daily basis can be quite concerning as it can lead to over-consumerism. Previously, we only see traditional
advertisements
on TV or in newspapers, but nowadays,
companies
use internet celebrities or so-called influencers to market their products on social media that
people
use on daily basis.
This
influencer-marketing concept uses the emotional connection between the influencers and their followers.
For instance
, when young girls see their idol wearing different pieces of clothing every day on Instagram, they would want to buy the same thing even though they do not need that many clothes.
This
can lead to
people
spending money on unnecessary things. When it comes to counteracting
this
issue, it is important as
customers
to be more critical of what they see in
advertisements
.
People
have to be more mindful of their primary, secondary and tertiary needs so that they would not impulsively buy things that they do not need.
Moreover
,
people
can limit themselves from social media so that they will not be continuously bombarded with
advertisements
. To sum up,
companies
continuously advertise their products in a way that touches
people
emotionally which can lead to impulsive buying and unnecessary spending. As
customers
, we have to be more aware of what we really need before buying something.
Submitted by babibobu on

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