Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Recently, there has been an influx of advertisements from opposing companies that target customers.

This

has led to increased confusion as people are uncertain of which goods or services better cater to their needs.

As a result

of

this

, more must be done by the governing authorities to protect buyers from these corporations.

This

essay will address the manner in which consumers are swayed by advertisements and possible methods to guard them. Regarding the influence of advertisements, people are often exploited by marketing. Numerous industries are aware of the power of good

Correct your spelling

campaigning

campaining

Correct your spelling

campaigning

,

thus

they often purchase and utilise various avenues to gain the attention of possible buyers.

This

is evident in the numerous notifications that pop up while browsing the internet. Social networking giants are paid by numerous consumer

sites

to advertise their products. These are often other companies that

are

Unnecessary verb

apply

show examples

operate through e-commerce

such

as food delivery services, online clothes stores and

film sharing

Add a hyphen

film-sharing

show examples

sites

. All these work together to permit the individual to select and purchase items all while staying in the comfort of their homes.

Although

this

is major progress in terms of ease of purchase it has

also

led to passive buying with many customers failing to read the fine print and suffering dire consequences in the future. As these products are usually poorly regulated by consumers, more must be done by those in power to prevent

Correct your spelling

unnecessary

unnnecessary

Correct your spelling

unnecessary

purchases by civilians.

Although

many have argued that customers ultimately hold all the power and can decide against it, purchasing

of

Change preposition

apply

show examples

goods has become an increasingly difficult

terrrain

Correct your spelling

terrain

to

nagivate

Correct your spelling

navigate

. Many huge social media companies now have neuromarketing sub-groups that work

buy

Correct your spelling

by

show examples

buying data from

sites

that individuals visit and display

these

Change the determiner

this

show examples

everytime

Replace the word

every time

show examples

the user logs on to the internet.

This

begs for more to be done in terms of regulation. Governments should prevent

this

by

first

educating the public on the dangers of online shopping.

This

could be done by having national campaigns warning purchasers

on

Change preposition

about

show examples

what is really taking place, as well as ensuring transparency on all internet

sites

.

This

could lead to a safer environment for purchasers. To conclude, Consumers are usually unaware of the manipulation that takes place on the different avenues they frequent. The government needs to take action to prevent corporations from influencing them and create a better method for buyers and sellers alike.