Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

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Recently, there has been an influx of advertisements from opposing companies that target customers.
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has led to increased confusion as people are uncertain of which goods or services better cater to their needs.
As a result
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of
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, more must be done by the governing authorities to protect buyers from these corporations.
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essay will address the manner in which consumers are swayed by advertisements and possible methods to guard them. Regarding the influence of advertisements, people are often exploited by marketing. Numerous industries are aware of the power of good
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campaigning
campaining
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campaigning
,
thus
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they often purchase and utilise various avenues to gain the attention of possible buyers.
This
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is evident in the numerous notifications that pop up while browsing the internet. Social networking giants are paid by numerous consumer
sites
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to advertise their products. These are often other companies that
are
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operate through e-commerce
such
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as food delivery services, online clothes stores and
film sharing
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film-sharing
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sites
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. All these work together to permit the individual to select and purchase items all while staying in the comfort of their homes.
Although
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this
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is major progress in terms of ease of purchase it has
also
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led to passive buying with many customers failing to read the fine print and suffering dire consequences in the future. As these products are usually poorly regulated by consumers, more must be done by those in power to prevent
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unnecessary
unnnecessary
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unnecessary
purchases by civilians.
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many have argued that customers ultimately hold all the power and can decide against it, purchasing
of
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goods has become an increasingly difficult
terrrain
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terrain
to
nagivate
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navigate
. Many huge social media companies now have neuromarketing sub-groups that work
buy
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by
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buying data from
sites
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that individuals visit and display
these
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everytime
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every time
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the user logs on to the internet.
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begs for more to be done in terms of regulation. Governments should prevent
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by
first
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educating the public on the dangers of online shopping.
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could be done by having national campaigns warning purchasers
on
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about
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what is really taking place, as well as ensuring transparency on all internet
sites
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.
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could lead to a safer environment for purchasers. To conclude, Consumers are usually unaware of the manipulation that takes place on the different avenues they frequent. The government needs to take action to prevent corporations from influencing them and create a better method for buyers and sellers alike.
Submitted by nyamatakaare92 on

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Support ideas with relevant, specific examples

Examples make your writing easier to understand by illustrating points more effectively.

Examples, if used properly, not only help you get higher marks for ‘Task Response’ but also for ‘Coherence’.

When giving examples it is best to put them after your main idea or topic sentence. They can be used in the middle of supporting sentences or they can be used to start a new sentence. There is no rule for where exactly to give examples in essays, logically they would come after your main idea/topic sentence or just after a supporting sentence.

Linking words for giving examples:

  • for example
  • for instance
  • to illustrate this
  • to give a clear example
  • such as
  • namely
  • to illustrate
  • take, for example

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Topic Vocabulary:
  • advertising campaign
  • celebrity endorsement
  • psychological manipulation
  • emotional appeal
  • targeted advertisement
  • digital marketing
  • social proof
  • peer review
  • consumer trust
  • brand loyalty
  • misleading advertisement
  • government regulation
  • consumer protection
  • media literacy
  • ad-blocker
  • privacy settings
  • informed choice
  • critical thinking
  • marketing tactics
  • consumer awareness
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